Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

How to bring Harry Potter magic to your Facebook account

Quickly, Potterheads, to Facebook!


Wanna feel old? The first Harry Potter book was released 20 years ago today. Don't let that bum you out, though. In celebration of this anniversary, Facebook has turned a few of your favorite words into spells you and your friends can activate on both the app and the website.

Here's how it works!

Casting a Harry Potter spell on Facebook



Harry Potter spell on Facebook

Here is what Microsoft gave the teenager has been arrested for the levying of a homemade clock to school

what Microsoft gave the teenager has been arrested for the levying of a homemade clock to school
what Microsoft gave the teenager has been arrested for the levying of a homemade clock to school

it is quite a week for Ahmed Mohamed.

The 14-year-old was arrested this last Monday in his Irving, Texas high school to bring a homemade clock in the class to show his teachers at MacArthur High School. Then he was questioned by police and held in custody for building, what the police as a "hoax bomb."

Mohamed was finally released after the police do not complain. However, this was certainly not the end is how the story went viral on the Internet. Many supported Dr Mahathir's comments inventive curiosity - although some asked, such as "imaginative" clock was - and President Obama even invited the teen to visit to the White House. Mohamed was celebrated as a hero, with other tech leaders like Facebook CEO Mark Zuckerberg and Box CEO Aaron Levie invited him to a visit to the Silicon Valley offices.

Now, Microsoft shows Mohamed some love. Here is a Tweet from inter alia Salem, Executive Director of the Dallas council on American-Islamic relations, joined, Mohamed during the TV-interviews in the past week.

A flat per 3, a Microsoft volume, a 3D-printer, office 365 subscription, and much more. Not bad, Ahmed.

source: geekwire.com

Finally, you'll soon be able to 'dislike," but' things on Facebook, says Mark Zuckerberg

Finally, you'll soon be able to 'dislike," but' things on Facebook, says Mark Zuckerberg
Finally, you'll soon be able to 'dislike," but' things on Facebook, says Mark Zuckerberg

Mark Zuckerberg announced today that Facebook finally works on a "dislike" button.

"I think people have asked, the button doesn't like for many years. Today is a special day, because today is the day when I can say, we are working on it and shipping," said Zuckerberg during the Q&A on Facebook's headquarters.

Zuckerberg said that the social network does not immediately Design way because you do not want it to a Reddit-style system of upvoting and downvoting will have.

"This is not what we here in the world to build," said Zuckerberg.

But, Facebook and Zuckerberg have recognized that the people with a view not to downvote, each other, but to have an option, the feelings of others as "May." Zuckerberg quoted moments, such as the news of the recent refugee crisis or even contributions about family members that have died. Users do not want to "how" these elements, but now, have no other option.

"What you really want is the ability for expressing empathy. Not every moment is a good moment," said Zuckerberg.

Facebook has worked there for a while, and it hopes to start it soon, he said.

"It is surprisingly tricky to an interaction, simple," said Zuckerberg.

source: businessinsider.com

Apple One-Click Link U2 remove junk from iTunes Marks fault Marketing Textbook

Execution is everything


Apple One-Click Link U2 remove junk from iTunes Marks fault Marketing Text

Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well.

Apple giving away U2′s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong.

So, we’ve learned something. This doesn’t work. And as always, you can’t really buy marketing. That is, sure, Aphex Twin rented a blimp, but in the end, they had more successful viral marketing because they let their fans choose to spread their new release. U2 tried to force that promotion, and even though Apple and U2 are loved by many people, the combination comes across as corporate and inauthentic.
Peter Cohen shouts at the Internet over this, but I think that’s because he’s in the unfortunate position of reading lots of tech blogs.

This isn’t a “self-indulgent, first world problem.” It’s a textbook case study in the difference in power between word-of-mouth and a poorly executed promotion.
I know lots in the music production community who were offended by the U2 move, too. And there’s a reason for that. Apple may be a big corporation, but they aren’t Coca-Cola. They’re Bic pens, or a Nikon camera, or a Gibson guitar – we use the product to make things. And they’re an RCA turntable or a pair of Sennheiser headphones, Technicolor film or a book printed by Penguin. We use the product to take in stuff we love, too. Apple’s marketing has lately been really cleverly sensitive to this (and has featured a lot of great music making apps, too). So the U2 record proved, like the release, to be a bit deaf.

There will be subtler cases of this. If YouTube or Spotify or SoundCloud tries to tell you what to like, if Facebook ultimately buries your friends under ads, it’s a problem, not because advertising can’t work, but because it can obscure the reasons to use those services. Heck, I even have to protect my own personal authenticity and CDM’s. So, yes, sometimes the reaction on the Internet overdoes the tone a bit. But filter out that tone and you’ll know what’s working and what isn’t.

And every PR person in music, every record label looking to promote a new release ought to pay attention to what has happened here. I will meanwhile enjoy scoring this Aphex Twin 1, U2 0.

And if that doesn’t say it all, this does:
https://itunes.com/soi-remove
Songs of Experience.

More related to this story:
Writing for Time, Pat Regnier notes that part of the problem here is confusion about how cloud functionality works in iTunes. “Hate” is a strong word, I think, but people are certainly puzzled.

People Don’t Hate U2 Nearly as Much as They Hate iTunes
TechCrunch notes the rising importance of exclusives and the like, though I think this case demonstrates that backlash is a real risk:
The Music Industry Is About To Change, And Apple And U2 Are Just The Beginning
Berlin-based DJ and music pundit BarbNerdy notes that article. And speaking of backlash, she also notices that we’re starting to see promoted tracks in SoundCloud. That seems to be a bigger potential problem for the Web service than the (opt-in only, someday subscription opt-out) advertisements.

And I think this is why people are spooked. Do they really care about one U2 album? No. But this represents the world of music you don’t want, which to me is worse than advertisements. It’s payola all over again, more explicit than ever.