Skip to main content

From the Editor's Desk: Merch in Amazon Music is an add-on that makes sense

Finally, I can get that Led Zeppelin concert T-shirt from 1974.

At this point, many, if not most of us, have a music streaming service that we're pretty comfortable with. Whether we're using free, ad-supported versions or paying for a monthly or annual subscription, once we've settled in and started building playlists and letting the algorithms learn from our behaviors to suggest new content, it's pretty dang hard to motivate us to pick up and move to another platform. Of course, that's by design, so what is a streaming service to do to encourage new signups and switchers? It has to add new, innovative, or at least interesting features.

Spotify was one of the first music streaming services to incorporate podcasts into its app, a feature that was eventually adopted by other services like Amazon Music. I've been an Amazon Music subscriber for several years now, in part because I've benefited from its AI getting to know what I like and partly because as a Prime member, I get a nice little discount that saves me nearly $30/year over Spotify.

At first, I was critical of Amazon Music adding new features to its app like podcasts, live Twitch streams, and music videos, but eventually I came to like and even appreciate the feature stuffing — to a point. But when I heard that Amazon Music was going to start selling artist merchandise (merch) in the app, I was sure that I would hate the idea. But you know what? Not only do I not hate this new offering, I think Amazon pulled it off tactfully and tastefully.

Amazon Music Merch on the web

Amazon's website is all about e-commerce, so it's not a terrible shock to find artist merch for sale there. What is new, however, is that you can find it all on a dedicated page called the Amazon Music Artist Merch Shop. This shop features an assortment of products, from t-shirts to hoodies, from collector's edition C.D.s and vinyl records to phone accessories like PopSockets and cases. Heck, you can even get Pink Floyd baby onesies if you are so inclined!

The merch is sorted by genre, product type, and artist, but it's basically just search results once you click through. There is nothing really new here — just a repackaging of existing products (though there are some "Amazon Exclusives").

Amazon Music Merch in the app

The addition of artist merch in the Amazon Music app is still relatively new, which made it all the more (pleasantly) surprising that it wasn't plastered all over the home screen, much like podcasts, videos, and Twitch streams have been. In actuality, Amazon did a really smart thing and buried the merch links on artist sub-pages in the app. In other words, to find an old Queen concert t-shirt or Blackpink tote, you just search for that artist in the app, and then you can scroll down to find links for their associated products.

According to its official press release:

Artist merchandise will now appear in the Amazon Music app on participating artists' pages, side-by-side with their songs, albums, live streams, and music videos. By seamlessly tying artist merch and music together in the app, fans in the U.S. can now easily shop a genre-spanning selection of merchandise, a majority of which is available with Prime shipping for Prime members...

I'm pleasantly surprised to say that Amazon actually seemed to pull it off. It did seamlessly integrate these shopping experiences into its Music app. Even I had to do some deep-diving to find it (partially because I only skimmed the press release at first and didn't pay attention to where the merch was located). Die-hard fans will either hear about it in the press or discover it on their own, but casual listeners or users of the app most likely won't even notice the addition, much less be bothered by it.

I think it would be really cool if, in addition to working with popular artists on Amazon merch exclusives and collaborations (something it is doing now), Amazon could allow up-and-coming and independent artists the option to sell their merch through the app and get a cut of the proceeds. Artists of all stripes rely on merchandise sales at concerts and events for a large portion of their income/revenue, so this could be a win-win situation for everyone — artists, fans, and, of course, Amazon. Particularly during pandemic times when fans aren't able to see their favorite artists in person and spend money on t-shirts and memorabilia, in-app purchases like this could be a great way for artists to augment their income.

As the app and service have continued to evolve, I still choose Amazon Music as my preferred music streaming service and think it's among the best streaming music apps on Android. Not only is it gunning for the top two players in the field in Spotify and Apple Music, it's well-positioned to overtake them at some point.

What do you think?

Does the addition of artist merch in Amazon Music make you any less likely to use the app, or do you think it's a cool secret perk? I'm genuinely curious! Let me know in the comments or over on Twitter @jeramyutgw.

— Jeramy

Source: androidcentral

Popular posts from this blog

GiliSoft File Lock 3.4

A new program to encrypt and hide to protect files and folders and disks and make it safer. download :

iPhone 13 Pro vs. iPhone 15 Pro Buyer's Guide: 50+ Differences Compared

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 13 Pro, which was released two years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading. The ‌iPhone 13‌ Pro debuted in 2021, introducing a brighter display with ProMotion technology for refresh rates up to 120Hz, the A15 Bionic chip, a telephoto camera with 3x optical zoom, Macro photography and photographic styles, Cinematic mode for recording videos with shallow depth of field, ProRes video recording, a 1TB storage option, and five hours of additional battery life. The ‌iPhone 13‌ Pro was discontinued upon the announcement of the iPhone 14 Pro in 2022, but it is still possible to get hold of it second-hand. Our guide helps to answer the question of how to decide which of these two iPhone models is best for you and serves as a way to c

The Best Early Black Friday iPhone Deals

We've begun tracking early Black Friday deals for major Apple products like AirPods , and now we're focusing on iPhone. Specifically, in this guide we'll share the best early Black Friday deals on iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Of course, there is a chance that we could see better deals on iPhone arrive as Black Friday gets closer. This is a risk anyone has to take while shopping during the holidays, so with that in mind, many of the deals shared below are currently their best prices ever seen. More information on these sales can be found in our Black Friday Roundup . Best iPhone and Accessory Deals iPhone 15 Pro/Pro Max for up to $1,000 off at AT&T iPhone 15 Pro with free Apple TV 4K and Apple One six month subscription at Verizon AirTag

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri