Skip to main content

States target Google Chrome's 'Privacy Sandbox' with amended lawsuit

The multi-state lawsuit led by Texas was announced in December.

What you need to know

  • A multi-state lawsuit against Google's advertising tech has been amended to aim at Chrome's privacy sandbox.
  • Five more attorneys general have joined the lawsuit, taking the total to fifteen.
  • The lawsuit accuses Google of trying to force advertisers to shift to its platform with the changes to ad tracking in Chrome.

In December last year, Texas attorney general Ken Paxton announced a multi-state lawsuit against Google for engaging in anti-competitive practices. The lawsuit has now been amended to target Google's proposed changes to ad tracking in Chrome, which is not just one of the best Android browsers, but also the most popular desktop browser by market share. It alleges that Google's 'privacy sandbox' is "in essence, to wall off the entire portion of the internet that consumers access through Chrome browser."

Responding to the new allegations, a Google representative told The Verge:

Attorney General Paxton's latest claims mischaracterize many aspects of our business, including the steps we are taking with the Privacy Sandbox initiative to protect people's privacy as they browse the web. These efforts have been welcomed by privacy advocates, advertisers and our own rivals as a step forward in preserving user privacy and protecting free content. We will strongly defend ourselves from AG Paxton's baseless claims in court.

Once Google phases out support for third-party cookies, the search giant will switch to "privacy-preserving APIs" that promise to deliver great results for advertisers while maintaining the privacy of users. The attorneys general, however, claim that the proposed changes are anti-competitive as "they raise barriers to entry and exclude competition in the exchange and ad buying tool markets." They allege that the changes will force advertisers to shift to Google's platform, which will end up hurting smaller publishers.

As announced in January, the UK is also probing Google's plan to eliminate support for third-party cookies in its Chrome browser over concerns that the changes could restrict rival digital advertising platforms.



Source: androidcentral

Popular posts from this blog

Technics EAH-AZ60 review: Contending in stunning fashion

Technics serves notice that everyone should notice these earbuds. Technics ventured into the wireless earbuds category to go after the big dogs in the race. Think of the likes of Sony, Bose, and Sennheiser on sound quality, as well as the best you can find on design and functionality. It's a combination that comes at a price, but if done right, it gets easier to justify spending more. That's the case Technics makes with its EAH-Z60 earbuds. Its newest pair aims to take what the company has done in the past and make it even better. The results are easy to like and are significant enough to consider them as serious contenders. Technics EAH-AZ60 review: Price and availability What's good What's not good The competition Should you buy? At a glance Technics EAH-AZ60 Bottom line: Technics didn't just do one thing right with the EAH-AZ60. It covered almost the whole gamut of what makes wireless earbuds feel and sound exceptional. As a result, the p

Black Friday: Get the latest updates on PS5 stock, games, and accessories- #BlackFriday

It's that time of year when we start getting ready for the Black Friday PS5 deals, and you certainly shouldn't be waiting until the day itself if you haven't bagged Sony's new console yet. Since launch, last November, the PS5 has never lasted more than a few minutes when it comes into stock, and we expect the feeding frenzy to be no different well into next year. Jump to Black Friday PS5 deals See PS5 stock Internal SSD Headsets Controllers TV PlayStation Plus We're here to help point you in the right direction of the stores most likely to get the PS5 in next. There won't be any discounts on the console, though, and Black Friday PlayStation 5 bundles that appear will likely feature a range of items all added at full price because people will pay it. Sad, but true. So, if you see a sensibly priced PS5 at any moment from now, just bag it while you can. It's not all bad news, as the genuine stars of the Black Friday PS5 deals will be found on so

The 100+ Best Amazon Black Friday Deals 2021

Amazon drops thousands of Black Friday deals every year, and this year is no different. The Tech Talk team is sorting through all of those price drops to find you only the best discounts on the best products. Bookmark this list of the best Amazon Black Friday deals worth your time, as we'll continue to update it through the weekend. And if you're interested in sales from other retailers, we have an even bigger list of the best Black Friday deals to help you find everything you want and need this holiday. Vacuum and smart home deals Take your home to the next level with deals on all of the best appliances, speakers and security systems . iRobot Roomba 694 Robot Vacuum Deal price: $180 ; street price: $250 . A robot vacuum, if your pets can tolerate it while it's in action, is one of the best ways for dog and cat owners to deal with the inevitable accretion of hair. This is a nice opportunity to save on a variant of one of our top robot vacuum picks. The 600 series comes i

Here are our top choices for the best Samsung tablet

Android tablets have waned in popularity over the past few years, leading many companies to all but abandon them. But no one gave Samsung the memo: It regularly releases new tablet options every year, channeling its Android know-how into respectable software hosted on killer hardware. So whether you choose our top overall pick — the Galaxy Tab S7 — or any other option in this roundup, the best Samsung tablets all have plenty to recommend compared to iPads, Fires, and other popular brands. Especially if you find a Black Friday tablet deal on one. Best overall: Samsung Galaxy Tab S7 You have a large number of high-quality Galaxy Tabs to consider, but above everything that's on offer, the Galaxy Tab S7 stands out as our go-to recommendation. It launched last summer but remains the best Samsung tablet today — and often sells for far less than its original asking price. The most important aspect of any tablet is its display, and in this regard, the Tab S7 has a lot going for i