Skip to main content

PlayStation's move into mobile gaming has been a long time coming

Diversifying its assets between console and mobile is a smart move.

Sony keeps a notoriously tight lock on the PlayStation ecosystem and has since its inception over two decades ago. In recent years, it's loosened this hold somewhat — starting to release exclusive games on PC and sort of but not really openly supporting cross-play — and now the company plans to expand into the mobile gaming market. This isn't about favoring mobile over consoles or vice versa, but it will be used as a way to diversify its assets.

Jim Ryan confirmed the company's plans to invest more heavily in mobile games during a company strategy meeting ahead of its recent investor relations day.

Mobile is just one of the areas we are exploring to reach millions of gamers beyond our platforms. PlayStation has a huge catalog of diverse first-party IP that can transition to smartphone gaming and complement our AAA games or live service games. We are exploring the mobile market with some wonderful PlayStation franchises, so please stay tuned. Through investments in IP, Group collaboration within Sony, investment in Social and Mobile, we are excited for the opportunity to continue to expand our community and welcome millions of new gamers to the PlayStation family.

And in a recent interview with Axios, Ryan said, "I would say unequivocally that we are competing for leisure hours, and that any definition of competition has to extend way beyond the boundaries of what has traditionally been defined as gaming. The thinking here is that our IP portfolio is in such a strong state right now, it seems perverse to restrict enjoyment of it to our existing PlayStation community."

PlayStation considers mobile to be a new growth vector for its games and will pursue it in addition to building the platform it has on PS5, which has already sold 7.8 million units worldwide. That said, it also recognizes that the importance of consoles in its business models is shrinking as software and services make up a larger chunk of the pie.

To put mobile gaming numbers into perspective, the NPD Group revealed that there were 239 million active mobile gamers across the United States and Canada in 2020 (that's roughly 65% of the population), a 12% increase from the previous year. Mobile gaming revenue in those two countries exceeded $16.2 billion. Statista reports that mobile gaming accounts for half of the global gaming market, generating $75 billion last year alone.

These are staggering numbers, ones that Sony knows it can't ignore. Microsoft has already found great success with Xbox Game Pass on Android, creating a well-rounded ecosystem with the power of the cloud. That's something that I think PlayStation should leverage with PS Now.

Thankfully, in addition to expanding its mobile efforts, Sony looks to be focusing on its cloud and service offerings. Mobile and the cloud go hand in hand, in my opinion, because most phones aren't able to run the types of AAA experiences that Sony puts out on console. While PlayStation is surely crafting mobile-only experiences from its IP, it stands to gain a lot more by using the cloud in tandem to deliver those same console experiences directly to your pocket.

By expanding into the mobile market, Sony can also fold more people into the PlayStation ecosystem.

And by expanding into the mobile market, Sony can also fold more people into the PlayStation ecosystem, much like Microsoft is doing with Xbox. I don't want to say that Sony should be proud of following the pack, but it's clear that Microsoft's strategy is working. Going back to Sony's point about the dwindling importance of consoles in its business model, getting people into the ecosystem makes up for that.

To get more insight into the matter, I spoke with Rumble Gaming president Evan Kubes. As for why it took Sony this long to get into the mobile market, Kubes says that it has to do with its position in the console market.

"The primary reason Sony has not put more resources into developing their Mobile Gaming strategy is mostly because they are the #1 console manufacturer in the world," he said. "Of the top 10 selling consoles of all time, Sony is responsible for four (4) of them. From a business perspective they prioritize what they are best at and have been rewarded for it. But, with mobile now the fastest growing gaming market segment, it's no surprise they are turning their attention to it in a more meaningful way."

Could we see a Horizon spinoff hit Android in the future?

As for where cloud gaming fits into all of this, Kubes notes the generational shift towards cloud computing. "While it is not confirmed, many consumers and technologists sincerely believe that this is the last generation of console gaming," he told me. "Meaning that the next evolution will be cloud gaming. This makes sense given technological advancements in cloud computing coupled with the significant costs associated with hardware manufacturing. In many respects, the trend toward purchasing and downloading games off of the PlayStation Store/PlayStation Now, opposed to buying a physical copy, can be seen as a precursor to the general shift toward cloud gaming. Accordingly, it's more than likely if not inevitable that cloud gaming will (if it isn't already) be a fundamental aspect of Sony's mobile strategy."

With an ever-growing market, PlayStation stands to gain a lot of money from diversifying its assets. It's had all of its eggs in one basket for far too long now, so it's about time it branches out. Its console strategy can coexist alongside its mobile offerings, hopefully making Sony an even larger gaming powerhouse than it already is. It could be a short time before we start seeing PlayStation make some of the best Android games on the market.

Source: androidcentral

Popular posts from this blog

Genshin Impact: When does Update 2.0 release in my region?

Best answer: Server maintenance for Genshin Impact Update 2.0 will begin at 6 a.m. China Standard Time on July 21 (6 p.m. ET / 3 p.m. PT on July 20). Maintenance is expected to last around five hours and will occur simultaneously for everyone. Does Genshin Impact server maintenance vary by region? Regardless of what time the server maintenance occurs, it will happen simultaneously for everyone. Server maintenance generally lasts around 5 or 6 hours, but given that Update 2.0 is the biggest one yet, it could potentially take even longer. Update 2.0 will release worldwide on July 20 or 21 depending on your time zone. What does Genshin Impact Update 2.0 include? There's a whole lot of content coming with Genshin Impact Update 2.0 . One of the biggest additions is the Inazuma region, which will be the first major region to be added to the game since its launch. It consists of six major islands with ports, mountains, shrines, villages, and more. With Inazuma also comes a new A

How to watch Love Island 2021: Live stream the new series online

Are you ready for another summer of love? A new group of hopefuls is set to descend on the Balearic Island of Majorca for the UK's most talked-about TV dating show. Watch every match-making moment with our Love Island 2021 live stream guide below, and watch the show no matter where in the world you are. After a coronavirus-enforced break from the screens last year, the show returns with Laura Whitmore back to host the romantic action and comedian Iain Stirling once again providing his wise-crackingly sarcastic voiceovers. There's £50,000 up for grabs for the reality show's winner, but that's likely to be some way down the pecking order of what's on the mind of the twenty-something contestants taking part. Viewers in the UK have been given an early glimpse of this season's hopefuls who include a teacher who has never been on a date before and the show's first physically disabled contestant. The last series to be broadcast from Mallorca was won in 201

Unmaze for Android is a stunning adventure through a sinister labyrinth

In a world of light and shadow, guide your loved ones through the maze before monstrosity overtakes them. Your little brother and your boyfriend have been missing for two days. Search parties and authorities aren't turning up any leads, and there's been a string of unsolved missing person cases in your town recently. Looking for answers, you find a strange blue crystal and some ominous notes about a lost civilization in your brother's room. And when you look into the crystal, you can see and hear your boyfriend?! This fascinating horror mystery setup is how Unmaze kicks off, and the plot only thickens from there. You play as Ariadne, a young woman trying to help recover her boyfriend, Theseus, and her younger brother, Asterion, from a mystical maze that she can only see through the crystal she found in Asterion's room. This phenomenal, weird title is definitely going in with the best Android games . Mechanically speaking, the gameplay in Unmaze is very simple,

There are many ways to copy and paste things from your Chromebook

It should come as no surprise that as time has passed everyone by, the best Chromebooks have progressed and become true productivity machines. And while there are a lot of awesome Chromebook tips and tricks that you won't find elsewhere, you'll likely want to know how to do some of the more basic tasks. One such task performed a plethora of times per day is simply copying and pasting text or other items from one place to another. So here's how you can copy and paste on a Chromebook. How to copy and paste with the touchscreen Locate the text that you wish to copy and paste. Double-tap the screen on the text that you wish to copy. Drag the highlight handles to highlight all of the text you want to copy. From the pop-up menu, tap Copy . Navigate to the area where you wish to paste the text. Tap and hold in the space where you wish to paste. Tap Paste from the menu that appears. Using the touchscreen on your Chromebook can be a bit finicky from time