Skip to main content

I'm worried Google is betting too much on Samsung with the new Wear OS

Samsung has excellent smartwatches, and its Wear OS watch will likely be awesome — but it shouldn't be the only brand leading the charge for the platform.

2021 is shaping up to be an exciting year for Android fans with big changes to the operating system in Android 12, foldable phones maturing, and a new Wear OS! Google and Samsung are working closely to revitalize the wearable platform, and in doing so, introducing new hardware as well. Google is making its first Pixel Watch, and Samsung is getting back into the Wear OS game with its own device. But up until now, all of the hullabaloo has been about Samsung, even from Google, and it has me a little worried Google is pinning too much of Wear OS's future on Samsung's success.

Yes, Samsung has indeed been making some of the best Android smartwatches for years now, but it doesn't mean that the company should be given the reins to Google's wearable platform. While Wear OS is being co-developed between Samsung and Google and will be open to other manufacturers, it feels like Google is largely letting Samsung run the show.

The most recent smartwatches from Samsung, the Galaxy Watch 3 and Galaxy Watch Active 2, are fantastic pieces of hardware that have excellent performance running Samsung's Tizen OS. Though Tizen has its pros, it also has its cons, even with all of Samsung's design mastery to marketing finesse, its smartwatches were still unable to have the success that the Apple Watch does.

Brands were trying to sell Wear OS on their watches, and Google was letting it all fail.

It's no secret that Google's Wear OS platform has struggled far more than what Tizen has, but that blame can fall on many heads. The reliance on Qualcomm as the sole maker of the processors for smartwatches to years of Google seemingly letting the software slowly die has contributed to Wear OS being in the state it is in now. Some companies are still making great Wear OS watches today, like the TicWatch Pro 3 and the Fossil Gen 5E, but even those have their faults.

There's a bit of a chicken and egg situation with Wear OS watches because, while there is little marketing done for the devices, it's a bit difficult to really push a product that can't perform to the levels of more popular smartwatches. Google has partnered with many of the brands in the past to help boost the development of their smartwatches but done little to help advertise the devices.

Like Android, brands will be allowed to customize and differentiate their new Wear watches from others.

Google's approach to Wear OS was different from that of Android, where brands could change the operating system as they wanted. With Wear OS, Google controlled everything with the platform and didn't allow companies to change anything — well, almost nothing. Aside from watch faces and a few battery modes, every Wear OS watch looked and operated the same from a software standpoint. When Google is to one in charge of the software for all Wear OS watches, it should want the platform to succeed even more — but it never showed.

With the new Wear OS on the horizon, Google appears to be taking a back seat to Samsung to this point in time. While we expect a Pixel watch to come in the fall, Google has been keeping many of its current Wear OS partners in the dark about future plans. This has been shown by the confusion on whether the TicWatch Pro 3 will be updated and even the possibility of any of Qualcomm's chips can run the new OS.

Don't get me wrong, I'm excited as anyone for a Samsung Wear OS watch, but I don't want Samsung to run the show. I don't think that in the future, Samsung will be the puppet master behind the scenes. I hope not anyway. Because if that were to happen, I'm afraid for what may become of the current Wear OS smartwatch companies. The close partnerships between Google and Mobvoi have helped the brand be one of the few companies to continue making high-quality smartwatches — and I want that to grow with Mobvoi and other brands.

Samsung has brand awareness in many areas of its business, especially in the consumer electronics arena — and it has earned that awareness. Samsung makes excellent products, and it markets the bejeezus out of them, and I expect it to continue doing so. However, Google needs to make sure that it doesn't let its current partners fall behind because it gives too much to Samsung. We love Android for many reasons, from the variety of hardware to the variations in software between brands. I would love for Wear OS smartwatches to be similar in that vein, but if Google puts too many eggs into Samsung's Wear OS basket, it could spell trouble for my hopes.



Source: androidcentral

Popular posts from this blog

Genshin Impact: When does Update 2.0 release in my region?

Best answer: Server maintenance for Genshin Impact Update 2.0 will begin at 6 a.m. China Standard Time on July 21 (6 p.m. ET / 3 p.m. PT on July 20). Maintenance is expected to last around five hours and will occur simultaneously for everyone. Does Genshin Impact server maintenance vary by region? Regardless of what time the server maintenance occurs, it will happen simultaneously for everyone. Server maintenance generally lasts around 5 or 6 hours, but given that Update 2.0 is the biggest one yet, it could potentially take even longer. Update 2.0 will release worldwide on July 20 or 21 depending on your time zone. What does Genshin Impact Update 2.0 include? There's a whole lot of content coming with Genshin Impact Update 2.0 . One of the biggest additions is the Inazuma region, which will be the first major region to be added to the game since its launch. It consists of six major islands with ports, mountains, shrines, villages, and more. With Inazuma also comes a new A

How to watch Love Island 2021: Live stream the new series online

Are you ready for another summer of love? A new group of hopefuls is set to descend on the Balearic Island of Majorca for the UK's most talked-about TV dating show. Watch every match-making moment with our Love Island 2021 live stream guide below, and watch the show no matter where in the world you are. After a coronavirus-enforced break from the screens last year, the show returns with Laura Whitmore back to host the romantic action and comedian Iain Stirling once again providing his wise-crackingly sarcastic voiceovers. There's £50,000 up for grabs for the reality show's winner, but that's likely to be some way down the pecking order of what's on the mind of the twenty-something contestants taking part. Viewers in the UK have been given an early glimpse of this season's hopefuls who include a teacher who has never been on a date before and the show's first physically disabled contestant. The last series to be broadcast from Mallorca was won in 201

There are many ways to copy and paste things from your Chromebook

It should come as no surprise that as time has passed everyone by, the best Chromebooks have progressed and become true productivity machines. And while there are a lot of awesome Chromebook tips and tricks that you won't find elsewhere, you'll likely want to know how to do some of the more basic tasks. One such task performed a plethora of times per day is simply copying and pasting text or other items from one place to another. So here's how you can copy and paste on a Chromebook. How to copy and paste with the touchscreen Locate the text that you wish to copy and paste. Double-tap the screen on the text that you wish to copy. Drag the highlight handles to highlight all of the text you want to copy. From the pop-up menu, tap Copy . Navigate to the area where you wish to paste the text. Tap and hold in the space where you wish to paste. Tap Paste from the menu that appears. Using the touchscreen on your Chromebook can be a bit finicky from time

Unmaze for Android is a stunning adventure through a sinister labyrinth

In a world of light and shadow, guide your loved ones through the maze before monstrosity overtakes them. Your little brother and your boyfriend have been missing for two days. Search parties and authorities aren't turning up any leads, and there's been a string of unsolved missing person cases in your town recently. Looking for answers, you find a strange blue crystal and some ominous notes about a lost civilization in your brother's room. And when you look into the crystal, you can see and hear your boyfriend?! This fascinating horror mystery setup is how Unmaze kicks off, and the plot only thickens from there. You play as Ariadne, a young woman trying to help recover her boyfriend, Theseus, and her younger brother, Asterion, from a mystical maze that she can only see through the crystal she found in Asterion's room. This phenomenal, weird title is definitely going in with the best Android games . Mechanically speaking, the gameplay in Unmaze is very simple,