Skip to main content

Here's why Samsung launched the Galaxy S22 with Snapdragon 8 Gen 1 in India

Galaxy S22 buyers in India will get Qualcomm's latest chipset instead of the Exynos 2200.

It's official: the Galaxy S22 series will be powered by Qualcomm's latest 4nm Snapdragon 8 Gen 1 in India. A few leaks hinted as much before the launch, and Samsung confirmed the same in a blog post.

This is obviously a huge deal, because Samsung only launched Exynos variants of its phones in the country over the last seven years. The one instance where it deviated from the path was with the 5G variant of the Galaxy S20 FE, which offered the Snapdragon 865. Samsung initially launched the S20 FE sans 5G connectivity, with that model running the Exynos 990. But in March 2021, the Korean manufacturer rolled out the 5G model with Qualcomm's chipset, and that generated an additional wave of interest in the device.

Samsung is the only Android manufacturer to use a dual-sourcing strategy for its flagships, and it continues to do so because the model has worked particularly well for the brand. It reserves the Qualcomm version for North America and Korea, but other global markets get the Exynos-powered model. However, that is changing with the Galaxy S22 series, with Samsung introducing the Qualcomm-powered variant in more markets.

Samsung isn't ditching the dual-sourcing model; it's just being more strategic with its Qualcomm positioning.

In addition to India, Samsung is introducing the Qualcomm-based Galaxy S22 in the UAE (we'll have to wait for availability to kick off in other markets to gauge what regions are getting the Qualcomm version). That said, Samsung will continue to offer the Exynos 2200-powered Galaxy S22 in most global regions — including the UK, Germany, France, and the rest of Europe.

It's understandable why Samsung is making the change in select countries; these are markets with a predominantly tech-savvy userbase, and they don't necessarily generate a lot of sales volume for Samsung in the high-end category. While India accounts for over 80 million phone sales a year, the premium segment (over $600) accounts for a tiny portion.

In 2021, it made up just 4% of the overall market, and that's after a huge growth year for premium phones that saw this category double in market share. So we're looking at an addressable market of under 3 million, with Apple dominating sales by some margin. It's a similar situation in the UAE, and while premium phones have a higher share, the addressable market for Samsung in the high-end segment is under 2.5 million.

As such, Samsung doesn't stand to lose much by bringing the Qualcomm-based versions of its latest flagships to India and the UAE. If anything, it could see a decent uptick in sales figures from last year's S21 series, particularly considering these markets always had a strong userbase for the Galaxy Note series. The Galaxy S22 Ultra is essentially the successor to the Note 20 Ultra, and the fact that it is running the Snapdragon 8 Gen 1 makes it one of the best Android phones of the year and the obvious upgrade path for Note 20 owners in the region.

What's interesting to me is that Samsung didn't launch the Snapdragon 888-powered version of the Galaxy S21 FE in these countries. During a product briefing ahead of its launch, Samsung execs pointed to positive feedback for the Exynos 2100-based S21 series as the main reason for continuing with the Exynos chip, and as far as sales figures go, the S21 FE has a significantly higher potential than the S22 series.

Having used all of Samsung's Exynos-powered flagships starting with the Galaxy S6 series, the defining trait with the Exynos series over the last seven years has been the lack of sustained performance. Samsung's ambitious plans to create a custom CPU that could take on Qualcomm and Apple failed, and the Exynos 990 in the Galaxy S20 was a low point for the series — it had a tendency to heat up, so it had to be constantly throttled. That's why Samsung started using off-the-shelf Arm cores starting with the Exynos 2100.

I find it ironic that Samsung is switching up its strategy in a year where it finally addressed a lot of the underlying issues with its Exynos designs. The Exynos 2200 is the first design to result from Samsung's partnership with AMD, and it brings a lot of exciting features to the table, including ray tracing and variable rate shading. Qualcomm had the distinct edge in this area over the last decade, but the Exynos 2200 looks like a strong challenger in a lot of areas.

I was keen on getting my hands on the Exynos 2200-based Galaxy S22 Ultra, but I guess I'll have to settle for the Snapdragon 8 Gen 1 version instead. All kidding aside though, it is a smart move from Samsung to position the Qualcomm-based version of its flagships in these countries. It isn't going to lead to a noticeable uptick in global sales for the Galaxy S series, but Samsung stands to gain a lot of goodwill, and it can always use more of that.

Samsung Galaxy S22 Ultra

Reserve at Samsung India

The Galaxy S22 Ultra has all the hardware features you'd want in 2022, and it comes with an integrated stylus that has less latency than what was on the Note 20 series. Combine that with the fact that it's powered by the Snapdragon 8 Gen 1, and you get a fantastic phone.

Source: androidcentral

Popular posts from this blog

Review: The Teracube 2e is a more sustainable phone that you can afford

It just got easier to be green. If you know me or read my work here at AC, you know that I feel strongly about a few things when it comes to smartphones and consumer tech, and those things are not necessarily what some of my colleagues or others in the tech-sphere care about. You can have your 10x optical zoom cameras, folding phones, and 50W wireless charging devices all day, but I'm more interested in affordable to mid-range devices that last longer than you'd expect and which are at least trying to do environmental and social good. Sounds great, but it seems that it's harder to find this combination of features in a phone than the ultra-premium specced-out devices we typically talk about here on this website. That's why I was excited when I had the chance to write this Teracube 2e review. Teracube is a relatively new smartphone OEM based out of Redmond, WA, and founder Sharad Mittal's stated goal is to change the "disposable nature of the consumer ele

Google's new Guest Mode is like incognito mode for Google Assistant

Your interactions with Google Assistant will not be saved when Guest Mode is turned on. What you need to know Google Assistant is getting a new Guest Mode for privacy-conscious users. When it's turned on, the virtual assistant will not save any of its interactions with you. Turning it on and off is as simple as a single voice command. Google this week announced a new Guest Mode for its virtual assistant that's designed with privacy-conscious folks in mind. A simple "Hey Google, turn on Guest Mode" will ensure that none of your interactions with Google Assistant are collected by the company and nor will they be used to 'personalize your experience' — often an indirect way of referring to targeted ads. When it's on, the Assistant will play a special chime to let you know. Smart displays with Assistant will also show a guest icon on the screen. And you can always check for yourself by saying, "Hey Google, is Guest Mode on?" Even with G

Spotify Q1 beats on sales of $2B with monthly active users up 31% to 286M

The coronavirus may be decimating some corners of the economy, but the impact on the digital music, as evidenced by the world’s biggest music streaming company, appears to be minimal. Today Spotify reported its earnings for Q1 with revenues of €1.848 billion ($2 billion at today’s rates) and an inching into a positive net income of $1 million. Monthly active users (not total subscribers) now stand at 286 million, with paid (premium) users at 130 million and ad-supported monthly active users at 163 million. Ad-supported users are growing at a slightly higher rate at the moment, at 32% versus 31%, Spotify said. Spotify beat  analysts’ forecasts on both sales — they had on average been expecting revenues of $1.86 billion — and EPS, which had been forecast to be -$0.49 but came in at -$0.20 on a diluted basis and $0.00 undiluted. The numbers underscore the positive signals we’ve had from the wider industry. More generally, we have seen a huge boost in streaming media services — includ

Adobe is giving students and teachers free access to Creative Cloud

Your university's IT admin will need to make an application for access. What you need to know Adobe is temporarily making Creative Cloud free for teachers and students. The offer is aimed at enabling them to continue being productive as they work and study from home. Students cannot individually avail the promo, however, as the application for access needs to be made by a university's IT admin. As universities around the world shut their campuses and organizations ask their employees to work from home, many tech companies are making their products available to educational institutes free for use. Google and Microsoft have both made their large-scale communication and videoconferencing tools free for everyone, and now Adobe is temporarily giving free Creative Cloud access to students and teachers. The subscription, which usually costs $79.49 per month, will give affected students and teachers access to the entire range of Adobe's applications, such as Photoshop