Did you know Amazon has a hidden section devoted to secret sales on its own devices? It's true!
On any given day, the retail giant adds and removes sales from this secret hub on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and the savings are great! If you’re looking to build out a smart home or just want to read mountains of e-books on one device, you need to know about this page.
And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).
Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here.
Save 50%: Amazon Fire HD 8 Tablet
For a limited time, Amazon is offering the Fire HD 8 tablet for 50% off — it's down to $45, an all-time low.
With a 1,280 x 800-pixel display, it's more than enough for most tasks, 32GB of expandable storage, front-and rear-facing cameras and a USB-C charging port.
It’s an entertainment-focused device ideal for games, books, movies, audiobooks, podcasts and more. But you can also use it for things like e-mail, Facebook, Pinterest, TikTok and YouTube. The cameras are great for video calls.
Says one of more than 100,000 happy five-star shoppers: "My son talked me into ordering the new Fire HD 8, and my life has changed. The size ...is much like a paperback book so I find it comfortable to hold. The battery life is amazing and it charges very quickly.... I also love the way you can change the screen to varying comfortable intensities of light and background color.... This is one of the best purchases I've made in a long time..."
Save over 40%: Amazon Kindle Kids edition
Originally $110, the Kindle Kids edition is now only $65, two-year worry-free guarantee included (always essential with devices meant for little ones). Plus, if you buy two, you can use the promo code "2PACK" to save an additional $20.
Lots of parents want to limit gaming time and keep kids off the web. The Kindle Kids is just for reading — no distractions here. With a 6-inch glare free screen, and a battery that can stay juiced for weeks, the Kindle Kids is easy to carry and enjoy outdoors.
The deal includes a free year of Amazon Kids+ which gives eager readers access to the entire Harry Potter series and the first book from the Artemis Fowl series, among many other things. Also included is a kid-friendly cover in one of four options (blue, pink, rainbow birds or space station).
The Kindle Kids edition has a Parent Dashboard where caretakers can manage content, set educational goals, view reading progress and adjust age filters. One reviewer who got the Kindle Kids for her grandson reported: “He does like to read but I have been hoping that [this] would widen his interest into new books. Mission accomplished.”
Save $190: Amazon Fire TV 55-inch Omni Series
The Amazon Fire Omni Series TV comes with built-in Fire TV, which lets you connect to streaming services like Netflix,Prime Video,Disney+ and more. With the included Fire TV Alexa Voice Control, you can even go hands-free and manage your entertainment with just the sound of your voice. The entire line is on sale, but the biggest discount is for the 55-inch model. It’s currently $370, a whopping 34% off.
“This TV is amazing!” said one shopper. “First time stepping out of the box buying other than Sony or Samsung. I'm blown away by this TV's picture...I'm still learning about Alexa but it picks up my voice really well and from a distance..."
Save $30: Insignia 32-inch Class F20 Smart HD 720P Fire TV
The price of this 32-inch TV is shockingly low (it's on sale for just $150!), but the wow factor is high. The Insignia TV has an incredibly crisp picture, vivid colors and top-notch audio.
“So far this TV is AWESOME!” said one five-star reviewer. “The colors POP on this thing...The sound is great, the picture is great, it's easy to use, and I love that I can control it with my Echo Dot. This was my birthday present this year and I'm SUPER happy with it!”
Save over 30%: Amazon Fire TV Stick Lite
The Fire TV Stick Lite, which is on sale for just $20, couldn’t be easier to use. Simply plug it into one of your TV’s HDMI ports and it’ll search for your home’s Wi-Fi network automatically and wait for you to log in.
Once synced, you’ll have access to hundreds of streaming apps and channels, including Netflix, Hulu, YouTube, Disney+, Prime Video, Peacock, HBO Max, Starz and Showtime. Between that smorgasbord of viewing options and the Fire TV Stick's interactive settings — like pop-up results for actor and director names via IMDb — you might be tempted to ditch cable for good.
"...I'm very pleased with the Fire TV Stick Lite," raved a delighted five-star reviewer. "Alexa is installed and using voice commands to change the TV is so wonderful! I can also turn the lights off from my remote control when it's time to movie-watch. I love it! Let's see the cable companies let me do that! I figure I'll be saving about $230 per month now, and all for an investment that was less than paying for one month of cable."
Save $12: Amazon Fire TV Stick 4K
The Fire TV Stick 4K streaming device is down to just $38 right now, from $50. It’s the perfect gift-to-self, offering thousands of movies and TV episodes from services like Netflix, Prime Video, Disney+ and Peacock. It also elevates the quality of your viewing experience, with an extremely clear picture and home theater-level audio.
Many folks love the Fire TV Stick 4K because of its Alexa Voice Remote, which allows you to search, launch shows and control other smart home devices with an easy voice command. One reviewer, who owns three Fire TV Sticks, including one in a travel trailer, says it’s “opened up a world of possibilities for what to watch.” They add: “Installation is easy and working the remote is simple.”
Save over 40%: Fire TV Cube
Dream of controlling your TV using just your voice? Amazon's Fire TV Cube hands-free streaming device with Alexa can make that dream a reality — and it's $50 off! It's the only Fire TV device that supports hands-free Alexa commands,. It's like an Amazon Echo for your television, with eight microphones at the ready. It can stream from most any service: Amazon, Hulu, Netflix, etc., and it supports games and other apps.
One five-star fan reports: "Best Fire TV product I've had so far, and I think I've had them all. Super easy to setup...The streaming is working great, no issues at all...and we watch YouTubeTV/NetFlix/ShowTime/Hulu a lot. Nice benefit to have Alexa integrated into the Cube too, asking her to queue up a show via voice, or just check the weather.... Plus all the other things you can ask Alexa to do."
A traditional Fire TV remote and an ethernet adapter are included, but you'll need an HDMI cable. If you don't have a spare one hanging around, consider nabbing this five-foot HDMI cable for just $5.
The reviews quoted above reflect the most recent versions at the time of publication.