Skip to main content

AMD has a secret weapon to help it beat Nvidia, but is it getting too cocky?

AMD is feeling confident that it has a secret weapon that could beat Nvidia – but we’re worried it may be getting a bit too cocky.

This secret weapon (which admittedly isn’t that secret, as AMD is crowing about it), is the use of GPU chiplets in its upcoming RDNA 3 graphics cards. Rather than using a single ‘monolithic’ chip for its GPU, AMD will use multiple chiplets that combine to make one large – and very powerful – chip with a high number of GPU cores.

AMD actually does something similar with its Ryzen CPUs, but this will be the first time a chiplet design will be used for GPUs – something which the company thinks will give it a big advantage over its chief competitor Nvidia, which is sticking with a monolithic design for its upcoming Lovelace RTX 4000 GPUs.

As Tweaktown reports,  Sam Naffziger, AMD senior vice president, corporate fellow and product technology architect, explained in an interview with VentureBeat that “Nvidia certainly hasn't jumped on the chiplet bandwagon yet. We have a big lead there and we see big opportunities with that. They'll be forced to do so. We'll see when they deploy it.”

That’s certainly a bold statement, and points to AMD being rather confident that its chiplet design will give it the performance edge over Nvidia with its next-gen GPUs.

The future of GPUs 

In fact, Naffziger clearly thinks that chiplet designs are the future of GPUs, and it’s a matter of when – not if – Nvidia embraces chiplets.

With the physical limitations of single chips clearly being a concern – after all, chips can only get so small, and hold so many transistors – AMD is looking at ways to keep making more powerful components. 

Multi-chiplet designs are certainly one answer to this question, but as Naffziger explains in the interview, “We've seen this coming for a long time. Like I said, lead times are long. We've been investing in things like the Infinity Cache, chiplet architecture and all these approaches that exploit new dimensions to keep the gains coming.”


Analysis: Don’t get too cocky

A vibrant illustration of a powerful laptop

(Image credit: AMD)

While AMD’s confidence in chiplet designs and the performance they could bring to GPUs is certainly exciting for the future of PC gaming in particular, we don’t want them getting too cocky.

Nvidia should never be underestimated, and AMD has a long way to go if it wants to seriously trouble Team Green’s domination when it comes to GPU sales.

On the power front, we can definitely see the potential of multi-chiplet designs, and the prospect of AMD beating Nvidia when it comes to power and performance is certainly exciting.

But, if AMD gets complacent, it may stumble at this crucial time, and while everyone loves a good underdog, AMD has failed to convince the majority of gamers to embrace its GPUs. A cocky attitude may not help matters (though some will find it appealing as well).

Also, AMD and Nvidia are being joined in the GPU fight by Intel, and while Team Blue hasn’t made much of an impact, it could still shake things up substantially.

And, while Nvidia may be overlooking chiplets, Intel certainly isn’t. As Naffziger points out, “Intel certainly has jumped on [chiplet design]. Ponte Vecchio is the poster child for chiplet extremes.”

Intel’s Ponte Vecchio architecture will be powering Intel’s high performance GPUs, and will be using a chiplet design that will use multiple parallel processors for increased performance.

Could we get into a situation where it’s AMD vs Intel fighting for the GPU performance crown, while Nvidia is left behind?

We don’t think so – again, never underestimate Nvidia. We’re sure it’ll still pump out some of the best graphics cards when the RTX 4000 series launches later this year (even if it is delayed, as rumors suggest).



Source: TechRadar

Popular posts from this blog

Uber Eats exits seven markets, transfers one as part of competitive retooling

Uber Eats is pulling out of a clutch of markets — shuttering its on-demand food offering in the Czech Republic, Egypt, Honduras, Romania, Saudi Arabia, Uruguay and Ukraine. It’s also transferring its Uber Eats business operations in the United Arab Emirates (UAE) to Careem, its wholly owned ride-hailing subsidiary that’s mostly focused on the Middle East. “Consumers and restaurants using the Uber Eats app in the UAE will be transitioned to the Careem platform in the coming weeks, after which the Uber Eats app will no longer be available,” it writes in a regulatory filing detailing the operational shifts. “These decisions were made as part of the Company’s ongoing strategy to be in first or second position in all Eats markets by leaning into investment in some countries while exiting others,” the filing adds. An Uber spokesman said the changes are not related to the coronavirus pandemic but rather related to an ongoing “strategy of record” for the company to hold a first or s

Keep your Oculus Quest controllers going strong with these batteries

The Touch Controllers for the Oculus Quest 2 ship with one disposable AA battery each, but once those run out of juice, you should invest in the best Oculus Quest 2 replacement batteries to fill in for them. While the Touch Controllers last much longer than the headset's limited battery, it's still wise to invest in some rechargeable batteries or a stack of disposable batteries to stop your VR sessions from getting disrupted. Here are the batteries and chargers we recommend for your Oculus Touch controllers. Best rechargable batteries + charger Panasonic K-KJ55MCA4BA 3 Hour Quick Charger with 4 AA eneloop Rechargeable Batteries Staff Pick These rechargeable batteries store up to 2,000 mAh of power and can be recharged up to 2,100 times. They can be charged completely from dead or partially charged without damaging the energy storage memory. We recommend buying them with the quick charger accessory, which will get your AAs recharged in no time, but you can also purchas

These Android games support Bluetooth controllers and they're better for it

Gaming is simply better with a controller in your hands. Gaming on Android typically requires you to settle for using touchscreen controls. However, some gracious game developers take the time and effort to add support for Bluetooth gamepads— and we love them for it. Since so few games provide this feature, we've taken the time to test and compiled our list of the best games that let you play with the best Bluetooth controller in your hands. We'd also recommend getting a Style Ring or PopSocket which can help prop your phone up at a good angle for gaming. You might recognize some of these games from the best Android games roundup and for good reason. But you're here for the best games with controller support, after all, so here I present to you the best you can find on the Play Store. The games Call of Duty Mobile GRID Autosport Tesla vs Lovecraft Evoland 2 Horizon Chase World Tour Riptide GP: Renegade Modern Combat 5: Blackout GTA: San Andreas Oceanhor

What ancient advice can teach us about AI

Artificial Intelligence (AI) is everywhere. Siri, Alexa and Google Assistant have become indispensable to millions of users. Tesla Autopilot has the potential to change driving forever. And IBM Watson took a new job providing big data solutions to corporations after its first job was in jeopardy. Those are just the most prominent examples. Helpful applications of AI are being deployed in a broad spectrum of industries, but AI also has the potential to be misused. About the author  Jason Egnal is Chief Marketing Officer at Zenfolio . His background spans a variety of industries, including SaaS, AI, Fintech and Consumer Electronics.  Zenfolio, the website builder and photo sharing site , recently introduced technology that applies AI to assist photographers in selecting the best photos from the thousands of shots typically taken during a photo session. The advanced image recognition technology is tremendously powerful and can make photographers more efficient than they ever d