Skip to main content

Salesforce is trying to take the complexity out of the push for net zero

CRM company Salesforce has announced the launch of its own carbon credits marketplace, with the goal of clearing the path to net zero emissions for businesses of all sizes.

At Dreamforce, the company's annual conference, Salesforce offered a first glimpse of its new Net Zero Marketplace, which is said to make the purchasing of carbon credits simpler and more transparent.

Built atop Salesforce Commerce Cloud, the new marketplace connects buyers with a selection of pre-vetted carbon credit providers, whose projects have been audited by third-party ratings agencies. The providers are involved in projects ranging from forest conservation to tree planting, wind farms and more.

Carbon credit controversy

Although most businesses are united in the drive towards net zero as a means of curtailing the warming effects of industry on the planet, the use of carbon credits to offset emissions is a contentious issue.

Some argue that offsetting simply does not have the desired effect, because it opens the door to greenwashing and therefore disincentivizes the organic reduction of emissions, while others have raised concerns about risks associated with poor-quality, fraudulent and duplicate credits.

However, while Salesforce acknowledges these thorny issues, the company believes it has found the best possible solution, in the circumstances.

Speaking to TechRadar Pro, Ari Alexander, head of Salesforce Net Zero Cloud, explained the company came to the conclusion that society cannot afford to wait for a mature carbon offset industry to materialize, such is the urgency of the situation.

"There are competing ideas of what quality means in the carbon offset market today. It's not for us to determine what quality looks like; there are tens of thousands of experts hotly debating what standardization around quality should look like," he said.

"The role we can play is to shine a light on the market and help it get to a place of increased transparency, trust and quality."

Pressed on the possibility the Net Zero Marketplace might inadvertently help circulate poor-quality or even fraudulent credits used to exonerate companies from the responsibility to take real climate action, Alexander told us it's a case of both not either.

"We feel strongly that companies need to deeply decarbonize and set out aggressive plans to do so. But we also recognize we can't afford to wait for certain actions that are outside their control. The hard truth is that today no company can decarbonize exclusively through its own decision making - it's a very complex value chain."

"We think carbon credits play an important role in taking climate action now, as part of the short-, medium- and long-term planning that goes along with deeply decarbonizing in the places you control." 

Another benefit of the marketplace, argued Alexander, is that it empowers smaller businesses that may not have the resources or expertise to build out a portfolio of carbon credits. He told us the marketplace will be "the first of its kind", when it comes to democratizing access to offsets.

In future, it is even possible the marketplace will be opened to individuals hoping to offset their own personal carbon footprint. Although Salesforce will not allow people to purchase carbon credits on behalf of themselves (to guard against those who might seek to profit from credits in secondary markets), it may allow employees to purchase credits through their company.

The Salesforce Net Zero Marketplace is scheduled to go live in the US next month and will be brought to further markets in 2023.

Source: TechRadar

Popular posts from this blog

Yandex spins out self-driving car unit from its Uber JV, invests $150M into newco

Self-driving cars are still many years away from becoming a ubiquitous reality, but today one of the bigger efforts to build and develop them is taking a significant step out as part of its strategy to be at the forefront for when they do. Yandex — the publicly-traded Russian tech giant that started as a search engine but has expanded into a number of other, related areas (similar to US counterpart Google) — today announced that it is spinning out its self-driving car unit from MLU BV — a ride-hailing and food delivery joint venture it operates in partnership with Uber. The move comes amid reports that Yandex and Uber were eyeing up an IPO for MLU  last year. At the time, the JV was estimated to be valued at around $7.7 billion. It’s not clear how those plans will have been impacted in recent months, with COVID-19 putting huge pressure on ride-hailing and food-delivery businesses globally, and IPOs generally down compared to a year ago. In that context, spinning out the unit could

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course

Xbox One S vs. Xbox One X: Which should you buy? We live and breathe tech, and also gaming, with every member of Windows Central rocking either an Xbox One console or PC gaming rig. We've compared and contrasted every iteration of Xbox One to bring you this guide. Xbox One X Raw 4K power From $299 at Amazon Pros Has thousands of games 4K media apps, Blu-ray discs, and games IR blaster for TV controls, Amazon Echo for voice controls Improved HDD speeds for faster loading times Cons More expensive at around $500 RRP Requires a 4K TV to get the most out of it The Xbox One X is the world's most powerful games console, running the latest games with the crispest, detailed visuals on TV sets with 4K HDR support. Xbox One S More affordable From $226 at Amazon Pros Has thousands of games 4K media apps and Blu-ray IR blaster for TV controls, Amazon Echo for voice controls More affordable at around $300 RRP Cons No 4K games Games run worse, even on a 1080p TV The Xbox One S i

Elon Musk sends yet another notice trying to terminate the Twitter deal

Kristen Radtke / The Verge; Getty Images Elon Musk has sent a third letter to Twitter attempting to terminate his $44 billion acquisition of the company . Musk’s legal team cited Twitter’s multimillion dollar severance payment to former security chief and whistleblower Peiter Zatko as a violation of the merger agreement and a reason to end the deal. The letter, dated September 9th, was sent to Twitter’s chief legal officer Vijaya Gadde, and was included in a filing Twitter made with the SEC on Friday (which you can read at the bottom of this article). Last month, Zatko made headlines by accusing Twitter of misleading investors about the number of bots on the service, failing to delete users’ data, and having poor security practices, among other things. Musk jumped on the accusations, citing them in his second termination letter and subpoenaing Zatko to testify in the lawsuit. Zatko was set to be deposed on Friday. Elon Musk sent his first letter of termination in July , say