Skip to main content

Bad news – Nvidia RTX 4080 GPU pricing now looks even more ominous

Nvidia’s RTX 4080 graphics card has been spotted priced up in Europe and the UK ahead of its big launch on November 16, but sadly these are even more worrying price tags for would-be buyers than those we’ve already witnessed in the US.

If you recall, US pricing – for third-party models of the RTX 4080, meaning custom boards made by Nvidia’s manufacturing partners – appeared at the tail-end of last week, and didn’t make for pretty viewing on the whole. Granted, there were some 4080 GPUs which held to Nvidia’s recommended pricing – which was very much a relief to see – but higher-end models have been pushing quite a ridiculous premium.

If you were hoping the situation in Europe might be better, then think again based on the early glimpses we’ve now seen.

In the UK, retailer Box has various Asus RTX 4080 models starting from a rather eye-watering £1,399 (TUF Gaming), with entry-level Palit RTX 4080s also pitched at that level (two GameRock variants).

The TUF Gaming OC Edition from Asus creeps up to £1,571, and if you want the top-of-the-line ROG Strix RTX 4080, that’ll set you back £1,649. Yes, ouch.

As Tom’s Hardware points out, the situation elsewhere in Europe also looks pretty dire. The Asus TUF RTX 4080 is a towering €1,430 in France (InfoMax) – which is close to $1,500 in US dollars – and 11.299,00 kr in Denmark (Proshop), which is even more (around $1,560).

Analysis: Pricing misery compounded

Remember that the mentioned Asus TUF RTX 4080 is one of the graphics cards which happens to be at MSRP in the US (at Micro Center at least), so it’s pretty disappointing to see it cranked up considerably in the UK and Europe.

Now, these early prices don’t represent the whole landscape of RTX 4080 pricing, of course; so we can’t get carried away. Big retailers like Scan, Overclockers and so forth in the UK don’t have any RTX 4080 models priced at all yet, though the product listings are on the site.

That said, we don’t take that as a great sign, either – and more of an indication that stock might be wobbly upon launch. That’d be a sadly familiar situation, and one which could lead to price inflation anyway, as scalpers look to pick up inventory and maybe sell it on at even more of a profit.

We’re getting ahead of ourselves, naturally, but the whole RTX 4080 launch is starting to fill us with trepidation. And certainly, it’s difficult to be optimistic particularly for the UK market when you still can’t get an RTX 4090 for any less than £1,800 right now.

Pricing will eventually settle down more, although some gamers may be looking to wait for more affordable Nvidia graphics cards to emerge – like the RTX 4070 Ti (even if affordable will be a relative term here, this GPU could certainly look like something of a bargain compared to the above outlined prices). Similarly, there are options from AMD coming in the form of RDNA 3 GPUs, but again just higher-end models, with the RX 7900 XTX aiming to go toe-to-toe with the RTX 4080.

Source: TechRadar

Popular posts from this blog

Uber Eats exits seven markets, transfers one as part of competitive retooling

Uber Eats is pulling out of a clutch of markets — shuttering its on-demand food offering in the Czech Republic, Egypt, Honduras, Romania, Saudi Arabia, Uruguay and Ukraine. It’s also transferring its Uber Eats business operations in the United Arab Emirates (UAE) to Careem, its wholly owned ride-hailing subsidiary that’s mostly focused on the Middle East. “Consumers and restaurants using the Uber Eats app in the UAE will be transitioned to the Careem platform in the coming weeks, after which the Uber Eats app will no longer be available,” it writes in a regulatory filing detailing the operational shifts. “These decisions were made as part of the Company’s ongoing strategy to be in first or second position in all Eats markets by leaning into investment in some countries while exiting others,” the filing adds. An Uber spokesman said the changes are not related to the coronavirus pandemic but rather related to an ongoing “strategy of record” for the company to hold a first or s

Keep your Oculus Quest controllers going strong with these batteries

The Touch Controllers for the Oculus Quest 2 ship with one disposable AA battery each, but once those run out of juice, you should invest in the best Oculus Quest 2 replacement batteries to fill in for them. While the Touch Controllers last much longer than the headset's limited battery, it's still wise to invest in some rechargeable batteries or a stack of disposable batteries to stop your VR sessions from getting disrupted. Here are the batteries and chargers we recommend for your Oculus Touch controllers. Best rechargable batteries + charger Panasonic K-KJ55MCA4BA 3 Hour Quick Charger with 4 AA eneloop Rechargeable Batteries Staff Pick These rechargeable batteries store up to 2,000 mAh of power and can be recharged up to 2,100 times. They can be charged completely from dead or partially charged without damaging the energy storage memory. We recommend buying them with the quick charger accessory, which will get your AAs recharged in no time, but you can also purchas

These Android games support Bluetooth controllers and they're better for it

Gaming is simply better with a controller in your hands. Gaming on Android typically requires you to settle for using touchscreen controls. However, some gracious game developers take the time and effort to add support for Bluetooth gamepads— and we love them for it. Since so few games provide this feature, we've taken the time to test and compiled our list of the best games that let you play with the best Bluetooth controller in your hands. We'd also recommend getting a Style Ring or PopSocket which can help prop your phone up at a good angle for gaming. You might recognize some of these games from the best Android games roundup and for good reason. But you're here for the best games with controller support, after all, so here I present to you the best you can find on the Play Store. The games Call of Duty Mobile GRID Autosport Tesla vs Lovecraft Evoland 2 Horizon Chase World Tour Riptide GP: Renegade Modern Combat 5: Blackout GTA: San Andreas Oceanhor

What ancient advice can teach us about AI

Artificial Intelligence (AI) is everywhere. Siri, Alexa and Google Assistant have become indispensable to millions of users. Tesla Autopilot has the potential to change driving forever. And IBM Watson took a new job providing big data solutions to corporations after its first job was in jeopardy. Those are just the most prominent examples. Helpful applications of AI are being deployed in a broad spectrum of industries, but AI also has the potential to be misused. About the author  Jason Egnal is Chief Marketing Officer at Zenfolio . His background spans a variety of industries, including SaaS, AI, Fintech and Consumer Electronics.  Zenfolio, the website builder and photo sharing site , recently introduced technology that applies AI to assist photographers in selecting the best photos from the thousands of shots typically taken during a photo session. The advanced image recognition technology is tremendously powerful and can make photographers more efficient than they ever d