Skip to main content

Sketchy Rumor Claims Apple AR/VR Headset Price Starts at $1,999

Apple's mixed reality headset will be available in several configuration options and have a starting price of $1,999, not the ~$3,000 we have been led to believe, claims a sketchy last-minute rumor coming out of Asia.

Apple headset concept render by Marcus Kane

In the lead-up to Apple's expected AR/VR headset unveiling at WWDC, rumors have fairly consistently placed the price of the device at around $3,000, which would make it far more expensive than those from rivals, which cost about $300 to $900.

The $3,000 figure first appeared in a 2021 report from The Information, and has since been backed by other reputable outlets. Indeed, Bloomberg's Mark Gurman, who has called the headset a "pricey, niche precursor" to a more ambitious product, has cautioned that the device won't initially be aimed at general consumers, but will instead be positioned as a device for developers, content creators, and professionals.

However, according to a rumor picked up by news aggregator account "yeux1122" on the Korean Naver blog, the so-called "Reality One" or "Reality Pro" headset will have a $1,999 starting price. This is closer to ballpark figures quoted by much earlier reports regarding the headset's nascent development, although the source of this latest rumor is unknown, and the blog has reported inaccurate rumors in the past, so it should be taken with a large pinch of salt.

That said, the rumor does kindle memories of the original iPad launch and Steve Job's adroit use of the anchoring effect, which influences the perception of value. Before Apple unveiled the ‌iPad‌, analysts and rumors suggested it would cost $999. Jobs even put this figure on a presentation slide during the announcement, before casually revealing that the real entry price was actually $499. Thanks to the initial price anchor, the audience considered it a great deal.

As for Apple's looming headset, it will cost the company around $1,500 per unit to manufacture, according to a series of reports that came out of Asia in May 2023. Apple originally planned to sell the headset at a loss, according to Gurman, but then elected to sell it at its approximate cost.

Including packaging, shipping, and marketing, the headset's total cost is likely well below its rumored retail price of $3,000, but with a much smaller margin than most other Apple products. We could learn the official price of the headset on Monday during Apple's opening WWDC keynote, but the device isn't expected to go on sale until much later in the year, perhaps in the run-up to the holiday period.
Related Roundup: AR/VR Headset
Tag: Naver

This article, "Sketchy Rumor Claims Apple AR/VR Headset Price Starts at $1,999" first appeared on

Discuss this article in our forums

Source: TechRadar

Popular posts from this blog

Apple Releases First Public Beta of tvOS 17

Apple today seeded the first beta of the upcoming tvOS 17 update to its public beta testing group, allowing the general public to download and test the update ahead of its September launch. Public beta testers can download the tvOS 17 beta by opening up the Settings app on Apple TV , choosing the Software Updates section under System, and then toggling on the Get Public Beta Updates option. Signing up on Apple's public beta website is also required. tvOS 17 adds FaceTime to the ‌Apple TV‌, with an iPhone or iPad serving as the camera. The ‌FaceTime‌ interface shows up on the bigger display of the TV, and Center Stage keeps you front and center as you move around the room. There's even a Split View option so you can use ‌FaceTime‌ while watching TV or playing a game on the other part of the screen. There's a revamped Control Center that makes it quicker to get to key settings and information without needing to go into the Settings app, plus it supports useful sho

Apple Says 128GB iPhone 15 Pro Limited to 1080p ProRes Video Recording Unless External Storage Connected

ProRes video recording remains limited to 1080p quality at 30 frames per second on the 128GB model of the iPhone 15 Pro, unless the device is recording directly to a connected external storage drive , according to Apple. On the 256GB and higher iPhone 15 Pro and iPhone 15 Pro Max, ProRes video recording is supported in up to 4K quality at 60 frames per second to both internal storage and external storage. Apple does not mention this information on the iPhone 15 Pro's tech specs page on its website, but the limitation is listed when comparing the iPhone 15 Pro to another iPhone model in the Apple Store app, as seen in the screenshot below. The same limitation applied to iPhone 13 Pro and iPhone 14 Pro models with 128GB of storage, but those devices cannot record ProRes video to external storage, so at least iPhone 15 Pro users have that option this time around. The limitation does not apply to the iPhone 15 Pro Max, as that model starts with 256GB of storage. ProRes video fi

Apple Releases macOS Ventura 13.4.1 With Security Fixes

Apple today released macOS Ventura 13.4, a minor update for the ‌macOS Ventura‌ operating system that was released last October. ‌macOS Ventura‌ 13.4.1 comes more than a month after the launch of macOS Ventura 13.4 . The ‌‌‌‌‌macOS Ventura‌‌‌‌‌ 13.4.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. According to Apple's release notes, the update provides important security fixes and is recommended for all users. Apple has also released macOS 11.7.8 and macOS 12.6.7 security updates for those who are unable to run Ventura. Related Roundup: macOS Ventura Related Forum: macOS Ventura This article, " Apple Releases macOS Ventura 13.4.1 With Security Fixes " first appeared on Discuss this article in our forums Source: TechRadar

Hands-On With Volvo's Dual-Screen Apple Maps CarPlay Experience

A few months ago, Volvo and Polestar announced updates for their infotainment systems to support dual-screen Apple Maps displays from CarPlay , allowing a supplementary Apple Maps view to appear in the driver display separate from the main infotainment screen. While an increasing number of vehicles are supporting text-based ‌Apple Maps‌ navigation prompts in the driver display and/or head-up display, Volvo is one of the first to adopt a full map view on a second screen, and I recently had a chance to test it out in a 2024 S60 Recharge . The driver display ‌Apple Maps‌ screen is only active when there is a navigation route running in CarPlay , and it provides a familiar ‌Apple Maps‌ view with your vehicle position and your route, including upcoming traffic lights as well as surrounding streets, points of interest, and other features. At the bottom of the screen is a thin black box displaying your arrival time plus the time and distance remaining in the current trip. This second