Pretty colors without the hub LIFX Z LED Strip $99 at Best Buy $112 at Walmart $84 at Home Depot Pros Way more affordable No hub needed Millions of colors Individual color zones Extendable Works with Google Assistant, Amazon Alexa, Apple HomeKit Cons Doesn't change color based on what's on TV LiFX designed the Z LED Lightstrip to set the mood in any room, with a special emphasis on providing brilliant lighting behind a TV or monitor. Control the colors and brightness from the LiFX app, or connect to your favorite virtual assistant and let your voice make the commands. Extremely nice, for a price Philips Hue Play Gradient Lightstrip Preorder from Best Buy Preorder from Philips Pros Can change color based on what's on TV (with sync box) Easy installation brackets included Blends light perfectly with other Hue lights Works with Google Assistant, Amazon Alexa, Apple HomeKit Cons Very expensive Requires a hub and a Hue sync box Designed fo