Custom emoji are really fun to use for some people. What you need to know Samsung's AR emoji are getting more customization options today. It's coming as part of an extended partnership with Tafi. New content will drop bi-weekly in Samsung's Galaxy Store. Samsung today is debuting new custom emoji options for the AR emoji the company debuted with the Galaxy S9 and highlights on current Galaxy phones , allowing a user to customise their AR emoji to their heart's content. The new customization options are primarily focused on clothing and accessories and are powered by Tafi, the company that already helps build AR emoji content for Samsung and other partners. Commenting on the story, Tafi CEO James Thornton said: Together, we're making it possible for owners of Samsung mobile devices to be more creative with even better emojis, stickers, GIFs and more. Tafi and Samsung share a vision about the future of digital personalization, and this new part