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WWDC 2023 Conference Swag Includes Tote Bag, Drinks Bottle, Hat, and More

Just hours away from WWDC’s opening keynote, some developers have been sharing the contents of their conference swag bags on social media. The bags are given to attendees when they register for the event, and typically contain limited-edition Apple gifts. #WWDC23 swag! pic.twitter.com/egGvwu2wQH — Paul Hudson (@twostraws) June 4, 2023 This year, developers have been registering at Apple's Infinite Loop campus, where they have been gifted a black tote bag emblazoned with the WWDC 2023 logo, along with a black drinks flask, a black cap, and collectible enamel pins. Apple introduced the popular pin packs at WWDC 2017 and kicked off collections with the old rainbow-themed Apple logo, the "hello" Mac greeting, the Swift and Metal logos, the original Macintosh, and emojis. Attendees also received a flag pin of their home country. Among the various pins this year are stylized Apple logo designs, the Mac's spinning beach ball, the Apple Park campus spaceship, a

Sketchy Rumor Claims Apple AR/VR Headset Price Starts at $1,999

Apple's mixed reality headset will be available in several configuration options and have a starting price of $1,999, not the ~$3,000 we have been led to believe, claims a sketchy last-minute rumor coming out of Asia. Apple headset concept render by Marcus Kane In the lead-up to Apple's expected AR/VR headset unveiling at WWDC, rumors have fairly consistently placed the price of the device at around $3,000, which would make it far more expensive than those from rivals, which cost about $300 to $900. The $3,000 figure first appeared in a 2021 report from The Information , and has since been backed by other reputable outlets. Indeed, Bloomberg 's Mark Gurman , who has called the headset a " pricey, niche precursor " to a more ambitious product, has cautioned that the device won't initially be aimed at general consumers, but will instead be positioned as a device for developers, content creators, and professionals. However, according to a rumor picked up

Apple Store Down Ahead of WWDC Today: New Macs and More Expected

Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a 15-inch MacBook Air and potentially updated Mac Studio models . Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching. The new 15-inch MacBook Air is rumored to use the M2 chip , while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips. This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip. Follow along

Apple's Annual Back to School Promotion Expected to Begin This Week

Apple's annual Back to School promotion for students will begin this week in the U.S., according to Bloomberg 's Mark Gurman . In a tweet today, he said the promotion will likely start on Tuesday, after new Macs are announced at WWDC on Monday. Last year's promotion offered a free Apple gift card worth up to $150 with the purchase of an eligible Mac or iPad, while free AirPods were offered in 2021. The free item is in addition to Apple's standard educational discounts , with students already able to receive between 5% and 10% off most Macs, iPads, and Apple displays. The promotion is typically available to students attending or accepted to a college or university, faculty and staff at higher-education institutions, parents purchasing on behalf of an eligible student, employees of a K-12 institution, and select others. The offer will likely launch in Canada at the same time as in the U.S., followed by European and Asian countries a few weeks later. Apple plans

Apple to Provide Hands-On Demos of New AR/VR Headset

Apple at its upcoming WWDC 2023 Apple Park event plans to provide some developers and attendees with an opportunity to try out the new AR/VR headset following its announcement, according to Bloomberg 's Mark Gurman . Apple headset concept by Marcus Kane Apple built a new "structure" at the ‌Apple Park‌ campus that is designed to provide controlled hands-on demos of the headset. The test area is at the basketball courts at ‌Apple Park‌, near the fitness center available to employees. Demonstrations will be given to members of the media and some developers at the event, but this area will be used for hands-on experiences throughout the summer. Apple may invite developers to ‌Apple Park‌ on an ongoing basis to allow them to test the headset for app development purposes. There will also be a hands-on area in the Steve Jobs Theater for hardware demonstrations after the keynote. The hands-on experiences will see Apple showing off FaceTime in VR, Apple TV+ content, a

What to Expect From WWDC 2023: AR/VR Headset, 15-Inch MacBook Air, Mac Studio, iOS 17, xrOS, macOS 14 and More

The 34th annual Worldwide Developers conference is less than a week away, and it's going to feature one of the most exciting keynote events that we've had in recent years. Subscribe to the MacRumors YouTube channel for more videos. Apple is expected to introduce its first new wearable since the launch of the Apple Watch, plus there are new Macs coming and notable features for iOS 17 and watchOS 10 . This guide highlights everything rumored to be coming at WWDC 2023 . Hardware We don't always get hardware at WWDC, and in fact, the event usually focuses on software. Every once in awhile, though, Apple has a new product to show off that's timed well for a June launch, and that's the case this year. AR/VR Headset Apple's AR/VR headset has been in active development for years now, and Apple has pushed it back several times to work out ongoing issues. We're expecting to get our first glimpse at the headset at WWDC, though it is not expected to offici

Apple Shares 'Beyond WWDC' Events for Developers, Uploads Themed Apple Music Playlists

Apple has invited some developers to watch the WWDC keynote event at Apple Park in Cupertino, California, but for those who are unable to attend, Apple has highlighted a range of "Beyond WWDC" events that are happening next week. These events are designed for developers who want to meet up for learning, networking, and more. There are WWDC-themed events taking place worldwide, including online. A number of watch parties are happening, for example, in places like Copenhagen, Helsinki, Tokyo, and Istanbul, along with a number of WWDC meetups. Developers who are interested can find a list of activities to partake in through Apple's developer website . To get developers and customers in the mood for a fresh wave of announcements, Apple has also shared a WWDC23 Power Up Playlist that's available on Apple Music . The playlist features songs from Dua Lipa, Romy, Diplo, Miley Cyrus, Post Malone, Calvin Harris, Coi Leray, and more. WWDC is set to take place next we

The MacRumors Show: WWDC 2023 Final Expectations

Amid rumors that this year's WWDC keynote could be one of the longest ever Apple events to introduce a series of new hardware products and major software updates, on the this week's episode of The MacRumors Show , we discuss everything we're expecting to see. Subscribe to the MacRumors YouTube channel for more videos During its WWDC keynote on Monday, Apple is likely to preview a series of major updates for its operating systems, including watchOS 10 , iOS 17 , iPadOS 17, and macOS 14. The company is also expected to unveil an all-new 15-inch MacBook Air and refreshed Mac Studio models. Most importantly, Apple's first mixed-reality headset is expected to make its long-awaited debut at the event, alongside its operating system: " xrOS ." To learn more about exactly what Apple is expected to announce based on rumors, see our detailed guide: What to Expect From WWDC 2023: AR/VR Headset, 15-Inch MacBook Air, iOS 17, xrOS, macOS 14, and More Listen

Apple's AR/VR Headset Expected to Enter Mass Production in October Ahead of Late 2023 Launch

Apple's long-rumored AR/VR headset will enter mass production in October and launch by December, according to investment firm Morgan Stanley. Apple is still expected to unveil the headset at WWDC next week, and provide developers with tools to create apps for the device, which is expected to have its own App Store. Apple headset concept by designer Marcus Kane "While we expect Apple's AR/VR headset to be unveiled next week, our supply chain checks suggest mass production won't start until October '23, with general availability most likely ahead of the December holidays," said Erik Woodring, an Apple analyst at Morgan Stanley, in a research note obtained by MacRumors . Apple's supply chain is preparing to assemble only 300,000 to 500,000 headsets in 2023, according to Woodring. As widely rumored, he believes the headset will have a starting price of around $3,000, and he expects gross margins to be "close to breakeven at first," suggesting

Apple Now Seeking Generative AI Engineers for AR/VR Applications

Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple's jobs website, highlighted by Bloomberg 's Mark Gurman , seeks a software engineer in Cupertino to work on machine learning models to build apps related to augmented and virtual reality. AI represents a huge opportunity to elevate Apple's products and experiences for billions of people globally. Apple's Learning Technology Group is looking for Machine-Learning engineers with a background and/or interest in Conversational and Generative AI! You will be leveraging innovative models to build applications on top of Apple's most advanced technologies, while developing your expertise in Augmented and Virtual Reality (AR/VR). Gurman believes that there will eventually be an on-device way to develop apps for Apple

Apple Shares Latest iOS 16 Usage Statistics for iPhone Ahead of WWDC

Apple today published its latest iOS 16 and iPadOS 16 adoption statistics , as measured by devices that transacted on the App Store on May 30. The numbers come just days ahead of WWDC, where Apple is expected to announce iOS 17. Most importantly, Apple says 81% of all active iPhones are now running iOS 16, up from 72% in February . 13% of active iPhones are still running iOS 15, and 6% are running an even older iOS version, according to the data. iOS 16 was released to the public in September and is compatible with the iPhone 8 and newer. Apple adds that 71% of all active iPads are now running iPadOS 16, up from 50% in February. Around the same time last year, Apple revealed that 82% of all active iPhones were running iOS 15 , so the usage statistics are very similar on a year-over-year basis. iOS 16 adoption will start to decline next week after Apple makes the first beta of iOS 17 available to members of its $99-per-year Developer Program for testing. Related Roundups: iOS 16

'No Man's Sky' for Mac Now Available, 'Another Surprise' to Follow Soon

The action-adventure survival game "No Man's Sky" is now available for the Mac on Steam , with "another surprise" from studio Hello Games to follow in the "near future." At WWDC last year, Apple announced that No Man's Sky would be available for the iPad and Mac would by the end of 2022. Hello Games missed that deadline and the game is finally available for the Mac as of today. Hello Games founder Sean Murray teased two upcoming Apple-related announcements earlier this week. Today, Murray seemingly confirmed that the launch for Mac is one of the two teased announcements, meaning another is soon to follow. We've got a little something just about to drop, and then another surprise in the VERY near future. The roadmap for the coming year is busy, lots to look forward to 🙏 — Sean Murray (@NoMansSky) June 1, 2023 While the second announcement is likely to be the release of No Man's Sky for ‌iPad‌ given that title was announced a

Deals: Apple Studio Display With Standard Glass Drops to $1,349.99 on Amazon ($249 Off)

Following a few deals on the nano-texture glass version of the Apple Studio Display last month, today Amazon has the standard glass option of the display for $1,349.99 , down from $1,599.00. Amazon provides an estimated June 6 date for deliveries to most United States residences. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This deal is offering a second-best price on the standard glass version of the Apple Studio Display, and it's only available with the basic tilt-adjustable stand option. As of writing, we aren't tracking any notable discounts on the nano-texture glass Apple Studio Display. $249 OFF Apple Studio Display (Standard Glass) for $1,349.99 The main difference between the standard glass and the upgrade to nano-texture glass options has to do with minimizing glare, with Apple stating that the nano-texture option is ideal

Apple Says Thunderbolt Display and Original iPad Air Now Obsolete

Apple today added the Thunderbolt Display and the first-generation iPad Air to its obsolete products list , meaning the devices are no longer eligible for repairs or other hardware service at Apple Stores or Apple Authorized Service Providers. Apple classifies a product as obsolete once more than seven years have passed since the company stopped distributing it for sale. Apple discontinues all hardware service for obsolete products, and service providers cannot order parts for obsolete products. Both the Thunderbolt Display and the original iPad Air were discontinued in 2016. Introduced in 2011, the Thunderbolt Display featured a 27-inch screen with 1440p resolution, a 720p camera, three USB 2.0 ports, a FireWire 800 port, a Gigabit Ethernet port, and a Thunderbolt port. Priced at $999, the Thunderbolt Display was the last Apple-branded monitor until the Pro Display XDR launched in 2019. The original iPad Air launched in 2013 and featured a 9.7-inch display and the A7 chip. It w

Apple Teases Dawn of a 'New Era' and Coding 'New Worlds' at WWDC

Apple is overtly teasing the start of "a new era" and the ability to "code new worlds" at WWDC this year, building anticipation around the widely expected announcement of its mixed-reality headset . A tweet shared by Apple earlier today made the "new era" remark, seemingly leaning into the high expectations surrounding next week's WWDC keynote. The launch of a major new device and operating system, something that has not occurred since the debut of the original Apple Watch in September 2014, would certainly seem to justify the start of a new era for the company. A new era begins. Join us for #WWDC23 on June 5 at 10 a.m. PT. Tap the ❤️ and we’ll send you a reminder on event day. pic.twitter.com/T1pDvEzvys — Apple (@Apple) May 31, 2023 In a similar move, Apple yesterday published a blog post on the Apple Developer website titled "Code new worlds." The language may hint at developers' ability to create immersive augmented-re

Gurman: 'Several New Macs' to Be Announced in 'One of Apple's Longest Ever' WWDC Keynotes Next Week

Apple will focus on three main topics during its WWDC keynote next week, including "several new Macs," composing one of the company's longest-ever events, Bloomberg 's Mark Gurman today said. In a tweet shared earlier today, Gurman said that this year's WWDC keynote will focus on the announcement of "several" new Mac models, Apple's mixed-reality headset, and a range of significant OS updates. An all-new 15-inch MacBook Air model is the only Mac firmly pinned down by rumors for announcement at the event , so it is unclear what other Mac models could be on the table. Last week, Gurman reported that the Mac Studio , 13-inch M2 ‌MacBook Air‌, and 13-inch ‌‌M2‌‌ MacBook Pro, will become eligible for trade-in on the day of the event, potentially hinting that a refresh for at least one of those machines could be on the way. 13-inch ‌MacBook Air‌ and MacBook Pro models with the M3 chip are rumored to be in development , but the first ‌M3‌ Macs ar

App Store Connect Hints at xrOS as Name of Apple's Headset Software

Just days ahead of WWDC, where Apple is expected to unveil its long-rumored AR/VR headset, developer Steve Troughton-Smith has managed to trick App Store Connect into showing the headset's rumored "xrOS" operating system name. Apple headset concept by Marcus Kane After analyzing some of Apple's open source code, Troughton-Smith attempted to submit an app crafted for the headset. App Store Connect rejected the app, but recognized it as an xrOS binary in an error message, despite Troughton-Smith never mentioning xrOS. This provides yet another indication that xrOS will be the public-facing name of the headset's operating system, as Bloomberg 's Mark Gurman previously reported . The error message, which does not capitalize xrOS or iOS: Incorrect Platform. You included the xros arm64 executable in your ios bundle. Only ios executables can be included. Apple is likely behind a few shell companies that have applied for trademarks for various other names,

Deals: Amazon Takes $99 Off 12.9-Inch M2 iPad Pro Tablets, Available From $999.99

Amazon today has a few exclusive discounts on the 2022 12.9-inch iPad Pro, with up to $99 off select tablets and a few all-time low prices. Most of the iPad Pros can be delivered between June 1 and 5 for United States residents. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Every deal shared below requires you to add the tablets to your Amazon cart in order to get the discounted price. Once in your cart, an automatic coupon worth around $50 will be applied to your order and you'll see the sale price. Starting with the 128GB Wi-Fi 12.9-inch iPad Pro, this model is on sale for $999.99 , down from $1,099.00. It's available in both Silver and Space Gray, and this is an all-time low price. Note: You won't see the deal price until checkout. $99 OFF 12.9-inch iPad Pro (128GB Wi-Fi) for $999.99 Secondly, the 256GB Wi-Fi 12.9-inch iPad Pro has hit

Apple's WWDC 2023 Animated 'AR Experience' Now Live

Ahead of Apple's keynote event at WWDC on Monday, June 5, the company's annual "AR experience" easter egg is now available. Apple's imagery for WWDC 2023 has a bubble-like theme that emphasizes the colors of iridescent thin film interference. The AR experience shows an Apple logo-shaped bubble that animates clockwise with the date of June 5, 2023 in the center. To view the AR experience, open up the Apple Events website on an iPhone or iPad and tap on "View the AR experience." From there, you can scan the area around you to see the logo in real time, or view it in "Object" mode to get a clearer picture of what it looks like without having to navigate your physical environment. Apple's event will begin at 10:00 a.m. Pacific Time on Monday, June 5. In addition to being streamed on YouTube, the event can be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to the MacRumors l

Apple Prototyped AirPods in Five Different Color Options to Match iPhone 7

Apple prototyped versions of the AirPods' charging case in five different color options to match the iPhone 7, according to the prototype collector known as " Kosutami ." Images shared with MacRumors and posted on Twitter earlier today show a first-generation AirPods casing in a pink colorway. It continues to have a polished, glossy finish like the final release version in white. The inside of the casing, as well as the AirPods earbuds themselves, continue to be white. The prototypes date back to the period in which Apple was developing the ‌iPhone‌ 7. The company apparently developed AirPods prototypes in Black, Blonde, Pink, and Red to match the ‌iPhone‌ 7's color options, MacRumors was told. The ‌iPhone‌ 7 was available in Jet Black, Black, Gold, Rose Gold, and (PRODUCT)RED. Since the AirPods' casing is made of polycarbonate rather than anodized aluminum like the ‌iPhone‌, Apple seems to have switched to names like "Blonde" and "Pink,&qu