Amazon is taking its fight to Google in the auto space. What you need to know Amazon announced a software update that will bring Alexa to thousands of Jaguar Land Rover models. The digital assistant will be rolled out in over 200,000 Jaguar and Land Rover vehicles running Pivi Pro 3.0 or later. Alexa will be available to car owners at no additional cost, though a paid subscription is required. Last year, Amazon revealed its intention to invade your garage by giving automakers access to artificial intelligence system underlying its Alexa digital assistant, starting with Fiat Chrysler Automobiles. Called Alexa Custom Assistant, that solution allows car manufacturers to build custom voice experiences for customers. Alexa is now coming to more dashboards courtesy of Jaguar Land Rover. The British automotive giant announced this week that Amazon's digital assistant will be available in more than 200,000 Jaguar Land Rover models. The system will be available on both older