The partnership will now be in direct competition with Amazon. Google's partnership with Shopify is "pivotal and a masterstroke," especially if the company wants to succeed in e-commerce and become a direct competitor to Amazon, experts say. The Mountain View, California-based company announced that it is working with the Canadian e-commerce giant during Google I/O earlier this week. Google said it will allow more merchants to sell across the search giant's properties, and Shopify's 1.7 million merchants will easily be able to list where Google sells - its Shopping site, as well as on Maps and YouTube, which are some of the best Android apps . "With just a few clicks, these retailers can sign up to appear across Google's 1 billion shopping journeys each day," said Bill Ready, Google's president of commerce. Carmi Levy, a technology analyst, said in an interview that this partnership "means everything for Google" because the compan