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Showing posts with the label U2′s new Songs

iPhone Feature Request: Copy ‘Skip Lock Screen’ feature from Google’s Pixel 4

Face Unlock on Google’s Pixel 4 is less secure than the iPhone’s Face ID, but it does have one feature I’d like to see Apple copy: Skip Lock Screen.

Copying that would be perfectly fair, as Google has recently confirmed that it will be copying at least part of Face ID’s Require Attention feature…


The Pixel 4 will copy Require AttentionLike Apple’s iPhone X, XS, and 11, Google’s new flagship Pixel 4 smartphone can unlock by recognizing your face. However, the company quickly came under fire when it was revealed that the device can be unlocked even when the owner is asleep, simply by someone else holding it up to their face.

With iPhones, there is a Requires Attention toggle. When this is on, your iPhone will only unlock if your eyes are open and you are actually looking at the screen. Google has now said that it plans to copy at least the first part of this requirement.

Google this evening confirmed to The Verge that it’s “been working on an option for users to require their eyes to be ope…

Apple One-Click Link U2 remove junk from iTunes Marks fault Marketing Textbook

Execution is everything

Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well.
Apple giving away U2′s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong.
So, we’ve learned something. This doesn’t work. And as always, you can’t really buy marketing. That is, sure, Aphex Twin rented a blimp, but in the end, they had more successful viral marketing because they let their fans choose to spread their new release. U2 tried to force that promotion, and even though Apple and U2 are loved by many people, the combination comes across as corporate and inauthentic. Peter Cohen shouts at the Inter…