Posts

Showing posts with the label Wonderful Christmastime

Apple One-Click Link U2 remove junk from iTunes Marks fault Marketing Textbook

Image
Execution is everything

Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well.
Apple giving away U2′s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong.
So, we’ve learned something. This doesn’t work. And as always, you can’t really buy marketing. That is, sure, Aphex Twin rented a blimp, but in the end, they had more successful viral marketing because they let their fans choose to spread their new release. U2 tried to force that promotion, and even though Apple and U2 are loved by many people, the combination comes across as corporate and inauthentic. Peter Cohen shouts at the Inter…

Shop from your Country