Posts

Showing posts with the label marketing

Apple One-Click Link U2 remove junk from iTunes Marks fault Marketing Textbook

Image
Execution is everything

Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well.
Apple giving away U2′s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong.
So, we’ve learned something. This doesn’t work. And as always, you can’t really buy marketing. That is, sure, Aphex Twin rented a blimp, but in the end, they had more successful viral marketing because they let their fans choose to spread their new release. U2 tried to force that promotion, and even though Apple and U2 are loved by many people, the combination comes across as corporate and inauthentic. Peter Cohen shouts at the Inter…

Is there a 'dark side' to Amazon drones, Google robots?

Image
I've got Amazon.com drones in my future.

I use Amazon's Prime delivery service for everything from rechargable batteries to art books to beef jerky, and so I was quite taken aback when CEO Jeff Bezos showcased a drone delivery system called Prime Air on 60 Minutes this past weekend. The idea is that packages below five pounds could be delivered straight from Amazon distribution centers to customers within 30 minutes using drones.

For now, it seems like half pipe dream, half pseudo-marketing: As many have observed, it probably wasn't a coincidence that the 60 Minutes segment aired on Sunday ahead of Cyber Monday, the busiest online shopping day of the year -- a good time for Amazon to be in the news.

Since Sunday's show, media coverage of Bezo's plan has overwhelmingly focused on the technical and logistical aspects of Prime Air.

For example, will the FAA be okay with all these drones flying around? Are they safe enough to fly around crowded cities an…

Lightning deals