Apple services chief Eddy Cue has effectively ruled out the company's rumored bid to obtain the broadcasting rights to the English Premier League for Apple TV+ . Apple has reportedly been interested in obtaining the rights to broadcast the Premier League as far back as 2012 . Earlier this year, Bloomberg highlighted Apple's consideration of a bid for the rights to stream the Premier League, among other lower league matches run by the English Football League, for Apple TV+. Eddy Cue has now effectively ruled out Apple's intention to make a bid on the basis that it would be unable to obtain global rights. The company sought a deal similar to its rights to broadcast Major League Soccer (MLS) worldwide for a period of ten years, an arrangement hailed as a "historic first for a major professional sports league." Speaking to The Daily Mail , Cue explained Apple's rationale: I don't like the word exclusivity because that's important but not as imp