Skip to main content

3 ways Google fought racial inequality and 3 ways it failed to

2020 was a difficult year for more than one reason. The COVID-19 pandemic ravaged the world while issues around racial inequality seemed to come to a head. As one of the largest tech companies in the world, Google has put a lot of time and effort into adjusting its apps, services, and business to accommodate for the global pandemic, but how has Google taken the time to accommodate for racial inequality? Black History Month may have ended for this year, but racial issues have long existed and will continue to exist for some time, so we've taken a moment to look at the ways that Google has both helped and hurt the cause.

How Google tried to tackle Racial Inequality

Supporting Black-owned businesses

Google has worked to support Black-owned businesses through its most used services. Both in 2020 and this year, Google highlighted a series of tools it was rolling across Search, Shopping, and even Maps aimed at helping people support Black-owned businesses. Rolling out an update to the "attributes" feature in business profiles, U.S.-based business owners could now indicate they were "Black-owned." If someone wanted to support a bookshop or a local cafe, they would be able to quickly identify them via a search.

It's worth pointing out that the mere fact that a business is Black-owned isn't a symbol of segregation. Rather, such businesses contribute to the local community and economy, further reinvigorating historically deprived areas.

Google had quoted Janet Jones, founder and co-owner of the Detroit-based Source Booksellers, as saying, "Everyone who comes into this store is welcome. For us, being Black-owned means serving the community we're in." But such a sentiment is wildly accepted in social discourse.

Speaking to Mashable in 2020, Tayo Giwa of Black-Owned Brooklyn said:

Supporting Black businesses also means supporting Black communities, as they are usually more than just places that offer goods and services. They are community spaces for meeting and connection. They are cultural hubs and platforms for local artists. They provide programs and resources that the community needs. Especially given these multifunctional roles, strengthening Black businesses helps strengthen our communities.

Making it simpler to find and support such business may seem like an incredibly small thing, and in the grand scheme of things, it may well be. Still, it's an important part of pushing back against the legacy of racial inequality in the U.S.

Google's small actions were also followed by a much larger goal; the company pledged in early 2020 to spend $100 million with Black-owned businesses. In 2021 and every year following, it will spend $1 billion with diverse-owned businesses in the U.S. In 2020, it pledged to deliver $50 million to Black-owned small businesses, and in 2021, the company reported that $30 million out of this had been distributed.

Defunding racial injustice

Google's biggest splash in 2020 was its donations to institutions aimed at countering and fighting racial injustice. The previously enumerated policies aimed at supporting Black-owned businesses were ignited by the June 2020 U.S. protests, so it was natural that the company would also join the other companies who had pledged to address racial inequality with their vast amounts of capital. Unlike the previous donations aimed at stimulating Black-economy and creativity, this was a direct hatchet aimed at funding bodies that targeted structural and societal inequalities. This meant bodies that took a hard look at policing and others that tackled the legal system.

Through YouTube, the company pledged $1 million to the Center for Policing Equity (CPE). The CPE remains an organization aimed at reducing racial inequity in policing. The body worked directly with police forces to revise policies that would result in fewer people killed or injured in altercations. Directly, it pledged $12 million to various unnamed organizations aimed at fighting racial injustice and $15 million in ad credits to assist other organizations in extending their reach. This included $1 million in donations to the Leadership Conference Education Fund, the NAACP Legal Defense and Educational Fund's Policing Reform Campaign, and the Movement for Black Lives. These efforts are a lot less sexy, and results are less immediately apparent. However, their work has been important in tackling the historic inequalities in the U.S. justice system.

Google's Sundar Pichai delivered an update on this program in October 2020, saying that almost all of the $12 million had been distributed. Pichai also noted that Google had "embedded a team of pro-bono engineers in the Center for Policing Equity to help expand its National Justice Database."

Highlighting Black creators

Google would also go on to use its various platforms to highlight Black talent. For Black History Month, it teamed up with creators on social media to deliver a selection of tasteful wallpapers and themes for Pixel phones and the Chrome browser. Along with these trivial ventures is a $100 million creator fund which Google says is aimed at amplifying Black voices. It was announced last year by YouTube and has now taken the name of the "#YouTubeBlack Voices Fund." At launch, Google announced a slate of YouTube Original shows that it funded, including Resist, HBCU Homecoming, Onyx Family Dinner, and more. In 2021, the company would go on to announce more shows, including a second season of Retro Tech with Marques Brownlee, Supreme Courts starring Quavo, and Black Renaissance, which will feature Barack and Michelle Obama. Google also highlighted a Black artist by turning her fantastic art into wallpapers for smartphones like the Google Pixel 5.

How Google failed to fight Racial Inequality

Put your mouth where your money is

Unfortunately, it isn't all roses at Google. The company may be good with flaunting its philanthropy, but that's also the problem. Google can continue to say that it does all these things and talk the talk, but can it walk the walk? It continues to throw money at Black businesses, particularly in the wake of the civil unrest that occurred in 2020, but where was this same vigor for racial equality in prior years?

"It is much easier to issue a public statement than it is to do the hard work to enact change."

In her essay with Forbes, Ifeoma Ajunwa lays out how big tech companies have failed with any significant follow-through when it comes to their pledges to combat racial inequality. As the Black Lives Matter movement has more or less winded down from its 2020 levels, companies are still being looked at to fulfill these promises. The problem is that these companies lack the diversity (more on that in the following section) to actually recognize and address racial biases and therefore are left to just throw money where they think it might help. Google has pledged hundreds of millions towards a more diverse workforce and has little to show for it after several years, but expects that doing the same thing again will help alleviate the problem.

It's this seeming lack of focus that has kept Google from actually progressing with its diversity plans. When Google gets called out for its lack of diversity, it makes a grand announcement about expanding efforts towards inclusion, only to either not follow through or later cut its programs altogether. Last year Google reportedly scaled back many of its diversity programs such as Sojourn, over fears of being seen as "too liberal." This was in the midst of a countrywide outcry over racial injustice and the Black Lives Matter movement. "One of the major motivations for cutting Sojourn is that the company doesn't want to be seen as anti-conservative," an employee told NBC News, adding that the company had been scaling back such programs since 2018.

At this point, the Black community has been turned into a project to be worked on and flaunted whenever it looks good for the company's PR. Big Tech needs to do more than just pay for things if they want to prove they actually care about addressing racial inequality. That means actively and consistently trying to help fix the system that is causing this injustice all the time, not just when it really matters. This isn't to say that it's Google's fault that the black community is still disproportionately affected, but Google isn't really helping by simply slapping on a band-aid and calling it progress.

A white workforce

Back in 2014, big tech companies banned together to tackle the racial disparity in the workforce by publishing diversity reports every year. The initiative was meant to make tech companies like Google and Microsoft accountable for their lack of diversity. But where are we today? According to reports published by the companies, things haven't really changed, and there's no real indication that they will any time soon.

Google's 2020 diversity report proudly declares that the company saw "the largest increase for Black+ representation at Google since we began publishing." Sounds impressive, right? Well, when you look at the data, that large increase only represented a hiring uptick of .07% to a whopping 5.5%. Latin@ hires saw a .2% increase, while Native American hires actually fell by .3%. And that's just referring to those the company hired. When we talk about the actual representation of employees at Google, the numbers are much bleaker. White representation at Google fell but still sits at more than 51%. Black and Latin@ both rose slightly, but only represent 3.7% and 5.9% of Google's workforce, respectively.

What this says is that things have gotten better, but not by much. Back in 2015, only 2% of Google's workforce identified as Black versus the 60% White representation. Yet despite the hundreds of millions that Google claimed to spend towards better diversification within its workforce, the company has little to show for it. Bari Williams, a former lead senior counsel at Facebook, spoke about the lack of accountability at big tech companies like Google, proving just how little their diversity reports affect their standing. "These companies are data-driven, but if people are not hitting their diversity metrics, where's the downside?" Williams said. "You have metrics but no consequences."

There's neither incentive nor consequence for Google to improve its diversity.

Of course, it's not easy for a company to change its ways, and big numbers won't be seen overnight. But 7 years later, there should be more change than what we've seen. Richard Kerby, the general partner at Equal Ventures, states that we're unlikely to see much change because companies have no incentive to do so. "One flaw is not thinking about it from the outset of the company formation, that's having ripple effects that are now being seen several years later. You're not seeing movement because it's not being tracked or monitored — there's no incentive alignment for someone to improve on the numbers."

Just this year, employees formed Google's first unions, with a focus on holding the company accountable for its treatment towards minority workers, further proving that things at Google are getting better, but not fast enough.

Google's unethical AI

The situation around Google's Ethical AI controversy is a layered one. Still, it's one of the biggest examples of a company that doesn't hold itself accountable. As a well-respected researcher and one of few Black women in her field, Dr. Timnit Gebru was sought out by Google after her work around how AI affected minorities. She was known for uncovering the bias in facial recognition AI, finding that Black women were 35% less likely to be recognized than White men (that's already a whole separate topic on how the tech industry has failed Black people).

Last year, she co-wrote and drafted a paper that was researching the negative financial, environmental, and social effects that large language models have. These are language models found in many of the best smart speakers, powering AI assistants like Amazon Alexa and Google Assistant. Google wasn't particularly keen on such criticism of its technology, and Dr. Gebru was asked to withdraw the paper unless changes were made, but she refused to do so until the company met some of her demands for better accountability on how it treats its minority employees.

"...if you would like to change things, I suggest focusing on leadership accountability..."

As a Black person, the email she wrote is both sad and frustrating to read. What's even more frustrating is how Google handled the situation, choosing to fire one of the few prominent Black women in her field for demanding that the company do better and hold itself accountable.

Eventually, Google pledged to make some internal policy changes meant to encourage a more inclusive work environment. The problem with that is that the damage is already done to both women and the Black community after Timnit Gebru was fired for demanding the very changes that Google later adopted. Dr. Gebru was just a trophy for the company to flaunt while it pretended to care about Black lives, but when it came to facing its own treatment of minorities within the company, she was tossed aside without question.

There's still work to do

Google isn't perfect. You'd be hard-pressed to find a company that is. But one that's as large as it is has a unique opportunity to lead the pack in changing how it helps to address racial inequality. The company has done some great things, no doubt, and has shown that it's willing to spend money to help minority-owned businesses thrive. But a company that is still more than half White is still far from the picture of diversity. Until things change, Google might want to rethink its colorful branding until it can better represent more than one shade.



Source: androidcentral

Popular posts from this blog

How to watch England vs New Zealand: Live stream 2nd Test series cricket on

With the first Test ending in a draw, the series is on a knife edge at Edgbaston, as Joe Root's side look to put off the field controversies to one side and claim a much needed win against the Kiwis. Don't miss a single ball of the 2nd Test with our England vs New Zealand live stream guide below. The series has been somewhat overshadowed by the emergence of offensive historic tweets posted by Ollie Robinson who made his debut in the opening Test but has since been suspended. With the controversy still brewing amid interventions from politicians and accusations leveled at other members of the team, Root has a battle on his hands to keep his side focused on the game ahead. One positive for Root coming into the game is that they'll be playing in front of a near capacity crowd at Egbaston, with the overwhelming majority of the expected 18,000 spectators set to be cheering on the home side. The tourists have been delivered a huge blow coming intot his final match, with s

6 things Apple stole from Android at WWDC— and one that Google should steal

Every year, Apple and Google trade ideas for their newest versions of iOS and Android, respectively. But this year, during Apple's WWDC 2021, it seems like Apple purloined more than a few ideas that Google's integrated into Android over the last few years. Millions of iOS users won't get their hands on iOS 15 and iPadOS 15 until later this year, so until then, we don't know until then how the new features will fare in the real world. For now, here's a tongue-in-cheek look at six features Apple, um, borrowed from Android with its latest software releases. Jump to: iPad widgets and app drawer Live Text Apple Maps AR navigation iOS notifications New Siri capabilities Apple Photos Bonus: What Google needs to steal iPad widgets and app drawer iPad OS 15 introduced two big new updates for the iPad home screen today: widgets and the App Library. If you think this sounds awfully familiar, there's a good reason for that. 2020's iOS 14 introduced both

The Galaxy Watch 4 is coming soon — here's everything you need to know

Samsung's Galaxy-brain play: leaving Tizen behind for Wear OS. The Samsung Galaxy Watch 3, one of the best Android smartwatches , may have only just launched in November 2020, but the latest rumors out of South Korea suggest the company may already be developing its replacement — with some big changes and upgrades in the works meant to topple Apple from its smartwatch throne. There's no confirmation whether Samsung's 2021 smartwatch will be named the "Galaxy Watch 4" or adopt a new name entirely. However, we know that this new watch will run the new version of Wear OS, which would have a big impact on app support and Android phone connectivity. It could also feature a newer-faster chipset, which could put it leagues ahead of the best Wear OS watches . Details are fairly scarce so far, but we've scrounged up every known leak about specs, design leaks, and pricing, along with everything else we know so far about the Samsung Galaxy Watch 4. Samsung's bes

Every armor set in Ratchet and Clank: Rift Apart

Armor up Ratchet and Rivet before taking down their enemies. Ratchet and Clank: Rift Apart features several armor sets that both Ratchet and Rivet can wear throughout the game, giving them damage buffs and other benefits. Each armor set is comprised of three pieces; the helmet, chest, and boots. Without all three pieces of a complete set, you won't get their collection bonus buffs. Thankfully, each map tells you exactly where to find the armor you need. It's then all about exploring the area and picking it up. You'll find most pieces within optional dimensional rifts that feature platforming puzzles of some kind, and there are eight total sets to be found. Here's every armor set in Ratchet and Clank: Rift Apart and the buffs that they offer: Galactic Ranger Description: The classic helmet of the Solana Galactic Rangers. The Galactic Rangers' chest armor is forged with justice and Raritarium. The Galactic Rangers' pants protect the galaxy... and your legs