Skip to main content

Xiaomi's 'Mi' brand reportedly comes to an end after more than a decade

Xiaomi is all about Xiaomi in latest branding move.

What you need to know

  • Xiaomi has reportedly dropped its long-time "Mi" branding.
  • The move was signaled by the recent launch of the Xiaomi Mix 4 and will apparently apply to future launches.
  • Xiaomi products have used the Mi branding for a decade.

The top smartphone brand has decided to make a major change, as Xiaomi shifts its products away from the "Mi" branding that they're known for.

According to XDA-Developers, this change started with the recently announced Xiaomi Mix 4, and will continue with future releases. We've reached out to Xiaomi for more details on the name change, but a representative told XDA that it would apply to upcoming products like the rumored Mi 11T, which may well be called the Xiaomi 11T.

Xiaomi has used the "Mi" brand for just about all of its products until now. Even a cursory glance at Xiaomi's U.S. website shows the "Mi" name just about everywhere, including the logo which was recently redesigned.

The move comes just after Xiaomi was crowned the largest smartphone OEM in the world, overtaking Samsung for the first time. While the company doesn't have much of a presence in the U.S., Xiaomi has managed to capture a large part of the global market with its mid-range, high-value smartphones and flagship devices like the Xiaomi Mi 11 Ultra.

Retiring the "Mi" brand comes 10 years after the Xiaomi Mi 1 was released, which itself launched a year after MIUI, marking the end of an era for the company. However, as noted by XDA, the company already sells its smartphones in China, sans the Mi branding, so the move works to unify its products.

It's unclear how exactly the move will affect its branding, but given Xiaomi's growing popularity, dropping the "Mi" brand could help to make the company more of a household name in many regions, especially in the U.S., where devices like the Xiaomi Mi Band 6 are available to take on some of the best fitness trackers.

Fitness on a budget

Xiaomi Mi Band 6

$50 at Amazon

A lot for a little

The Xiaomi Mi Band 6 offers incredible value for anyone looking to capture basic health and fitness metrics like blood oxygen monitoring. It also has 5ATM waterproofing making it ideal for a swim, and a large AMOLED display for easy navigation.

Source: androidcentral

Popular posts from this blog

Google Pay on Wear OS expands again, is now available in 37 countries

More people will be able to use their Wear OS watch for payments. Update, Sept 8 (5:30 p.m. ET) : Google Pay support expands to more countries. What you need to know Google Pay is getting expanded support in more countries. 16 additional countries will support contactless payments on the Galaxy Watch 4. The expanded support will also come to older Wear OS smartwatches "in the coming weeks." With the launch of the Galaxy Watch 4 , Google has highlighted some of the new app experiences that will come with the new Wear OS 3 update. Google Pay is among the apps that are getting a redesign based on Material You, but Google also announced that it's expanding support for more countries. As it stands, Google Pay only supports a handful of countries for contactless payments on Wear OS. Google is now adding 16 additional countries to the list, which include the following: Belgium Brazil Chile Croatia Czech Republic Denmark Finland Hong Kong Ireland New Zeal

How to watch England vs India: Live stream Fourth Test cricket online

Having bounced back from defeat with an impressive win in the third Test at Headingley, Joe Root's men will be hoping they can now forge an advantage as the series moves to London - watch every ball of this fourth Test with our England vs India live stream guide below. England managed to dismiss India for just 78 on Day 1 in a scintillating bowling display, but there was even better to come from the hosts' top-order batting, with all of the top three managing to notch up half-centuries in their first innings. Skipper Root meanwhile continued his extraordinary 2021 form, clocking up yet another three-figure score. With a buoyant home side now hoping to carry on where they left off, India captain Virat Kohli and head coach Ravi Shastri must unravel how their attack was so routinely undone with the new ball last time out. Kohli himself will also need to do more leading from the front, with the normally reliably prolific batsman having scored no more than 55 during any inni

Don't let your phone die out there — these are the best battery packs!

Nothing can turn your great Android phone from state-of-the-art to overpriced paperweight faster than a dead battery. The best portable chargers and power banks can help recharge your tech when life plays keep-away with your power outlets. Portable chargers used to be big, bulky, and slow, but USB-C power banks and Power Delivery charging standards have made things much faster — fast enough to charge laptops, even — and have allowed power banks to get slimmer and better than ever. There are plenty of options in every shape or size, but our favorite is the versatile Anker PowerCore III 10K Wireless. Still, there are plenty of other choices that rank among the best portable battery packs. Here are our top recommendations that you can buy today. Best overall: Anker PowerCore III 10K Wireless While most portable chargers only let you recharge your devices with wired charging, wireless portable chargers are finally becoming somewhat mainstream. There were several hurdles that earl

How to watch the Djokovic vs Medvedev: Live stream the US Open 2021 final o

History beckons for Novak Djokovic as the Serbian legend goes in search of two significant tennis records in this afternoon's grand finale at Flushing Meadows. Read on to find out how to get a 2021 US Open live stream and watch Novak Djokovic vs Daniil Medvedev online no matter where you are in the world. A win here for the 34-year old would see him overtake eternal rivals Roger Federer and Rafael Nadal for the most Grand Slam titles won, with all three veterans currently tied at 20 wins a piece. Victory in New York this afternoon would also see Djokovic complete the first male calendar slam in the Open Era. Aiming to make a piece of history of his own but stopping Djokovic is Russian star Daniil Medvedev who will be looking to finally claim his first slam title. The 25-year-old world no.2 has been in some of the best form of his career in the Big Apple having given up just a single set on his way to today's final. The match marks Medvedev's second major showdown