Skip to main content

From the Editor's Desk: Covering Apple

It's almost time for Apple's September hardware event.

Every year, sometime in the first week of September, I corral the Android Central team to plan how to cover Apple's inevitable hardware event, which usually happens in the first or second week of the month. As one of the diminishing number of niche tech sites on the internet, covering Apple's hardware events is a bit like racing a sports car on a parallel highway; there's no winning, but the race itself is a lot of fun.

The reality is, eleven years after the iPhone 4, Apple still commands more attention than any tech company for its product debuts. Samsung's products may fold, Google's may flaunt, but Apple holds the regard of the mainstream, that average consumer that doesn't read this or any other tech blog, in ways no other company can pull off.

Even as Apple has shifted from debuting new categories and unique ideas to honing and perfect existing ones, it's still important to cover the launches almost as closely as we would any other — even if we don't cover it the same way. Our goal here at Android Central is to keep you knowledgeable about Android and the companies and ecosystems that surround it, from wearables to smart home to gaming, and Apple is both Google's and Samsung's closest and most important competitors.

Apple has also had a very interesting year, and many of its legal and regulatory troubles are being reflected back at Google, some focusing on the relationship between the two companies and others parallel arguments about app store and ecosystem monopolies. And with Google reportedly pulling out all the stops for its Pixel 6 series this year, it will be more important than ever to see what they're up against.

The other thing to consider is how to cover Apple's releases given the company's varied market share throughout the world. In the U.S., where Android Central gets most of its readers, Apple has over 50% of the user base — 53% as of this past quarter, according to Counterpoint Research— while Samsung has around half of that, at 26%. In other parts of the world, especially in Europe and parts of Asia, Android, and Samsung in particular, is much more dominant. But those regions also see competition from three manufacturers in particular — Xiaomi, OPPO, and Vivo — that barely touch the U.S. market. Even as Apple has attempted to bring down the cost of entry by renewing the iPhone SE or offering refurbished models of its older phones, it's the company's influence more than its actual products that impact the decisions of incumbents in developing markets.

All that being said, you're going to see a lot of Apple-related coverage on the site over this coming week, much of it talking about how the company's latest products will impact the broader market rather than your specific purchasing decisions since, as we all know well by now, switching ecosystems is a bit of a chore.

Until then, I want to highlight a few of the great original pieces that went live this week. If you bought a Galaxy Z Fold 3, Galaxy Z Flip 3, or Galaxy Watch 4, we have guides for how to make the most out of them, and judging by the traffic numbers of these posts, many of you did buy them.

We've seen a ton of interest in the new Galaxy Watch 4 series, but almost as much in the Fossil Gen 6, as evinced by the interest in this piece comparing the two products. Our resident contrarian, Jerry Hildenbrand, brought his classic sarcastic humor to this piece on welcoming Apple to the hole punch game with next year's iPhone 14. And I also want to call out this incredible piece from Harish Jonnalagadda all about Xiaomi's improved software experience with MIUI 12.5, which was one of our most popular articles this week.

Hope you have a lovely week and let us know what kind of opposition Apple coverage you'd like to see from us.


Source: androidcentral

Popular posts from this blog

Cyber Monday Canada: Last-minute deals for everyone on your list

Best Cyber Monday Canada deals: Smart Home Audio Phones, Tablets & Accessories Wearables Laptops & PC Components Amazon products Gaming Televisions Cameras Lifestyle & Kitchen Toys & Kids Cyber Monday Canada is here, and retailers are rolling out the red carpet for customers who want to shop for everything from tech to kitchenware to games and everything in between. Unlike years past, Cyber Monday Canada deals look a bit different than normal. Instead of retailers trying to pack their stores with as many shoppers as possible, we're seeing tons of online deals that you can take advantage of from the comfort of your home. We've rounded up our favorites below, so feel free to browse through the best of what Canada Cyber Monday has to offer! This list is being updated with new Cyber Monday deals all the time, so check back often. Spotlight deals It's a Switch Nintendo Switch Fortnite Edition bundle $399.95 at Amazon It's a Switch.

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course

iPhone 13 Pro vs. iPhone 15 Pro Buyer's Guide: 50+ Differences Compared

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 13 Pro, which was released two years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading. The ‌iPhone 13‌ Pro debuted in 2021, introducing a brighter display with ProMotion technology for refresh rates up to 120Hz, the A15 Bionic chip, a telephoto camera with 3x optical zoom, Macro photography and photographic styles, Cinematic mode for recording videos with shallow depth of field, ProRes video recording, a 1TB storage option, and five hours of additional battery life. The ‌iPhone 13‌ Pro was discontinued upon the announcement of the iPhone 14 Pro in 2022, but it is still possible to get hold of it second-hand. Our guide helps to answer the question of how to decide which of these two iPhone models is best for you and serves as a way to c