Skip to main content

From the Editor's Desk: Covering Apple

It's almost time for Apple's September hardware event.

Every year, sometime in the first week of September, I corral the Android Central team to plan how to cover Apple's inevitable hardware event, which usually happens in the first or second week of the month. As one of the diminishing number of niche tech sites on the internet, covering Apple's hardware events is a bit like racing a sports car on a parallel highway; there's no winning, but the race itself is a lot of fun.

The reality is, eleven years after the iPhone 4, Apple still commands more attention than any tech company for its product debuts. Samsung's products may fold, Google's may flaunt, but Apple holds the regard of the mainstream, that average consumer that doesn't read this or any other tech blog, in ways no other company can pull off.

Even as Apple has shifted from debuting new categories and unique ideas to honing and perfect existing ones, it's still important to cover the launches almost as closely as we would any other — even if we don't cover it the same way. Our goal here at Android Central is to keep you knowledgeable about Android and the companies and ecosystems that surround it, from wearables to smart home to gaming, and Apple is both Google's and Samsung's closest and most important competitors.

Apple has also had a very interesting year, and many of its legal and regulatory troubles are being reflected back at Google, some focusing on the relationship between the two companies and others parallel arguments about app store and ecosystem monopolies. And with Google reportedly pulling out all the stops for its Pixel 6 series this year, it will be more important than ever to see what they're up against.

The other thing to consider is how to cover Apple's releases given the company's varied market share throughout the world. In the U.S., where Android Central gets most of its readers, Apple has over 50% of the user base — 53% as of this past quarter, according to Counterpoint Research— while Samsung has around half of that, at 26%. In other parts of the world, especially in Europe and parts of Asia, Android, and Samsung in particular, is much more dominant. But those regions also see competition from three manufacturers in particular — Xiaomi, OPPO, and Vivo — that barely touch the U.S. market. Even as Apple has attempted to bring down the cost of entry by renewing the iPhone SE or offering refurbished models of its older phones, it's the company's influence more than its actual products that impact the decisions of incumbents in developing markets.

All that being said, you're going to see a lot of Apple-related coverage on the site over this coming week, much of it talking about how the company's latest products will impact the broader market rather than your specific purchasing decisions since, as we all know well by now, switching ecosystems is a bit of a chore.

Until then, I want to highlight a few of the great original pieces that went live this week. If you bought a Galaxy Z Fold 3, Galaxy Z Flip 3, or Galaxy Watch 4, we have guides for how to make the most out of them, and judging by the traffic numbers of these posts, many of you did buy them.

We've seen a ton of interest in the new Galaxy Watch 4 series, but almost as much in the Fossil Gen 6, as evinced by the interest in this piece comparing the two products. Our resident contrarian, Jerry Hildenbrand, brought his classic sarcastic humor to this piece on welcoming Apple to the hole punch game with next year's iPhone 14. And I also want to call out this incredible piece from Harish Jonnalagadda all about Xiaomi's improved software experience with MIUI 12.5, which was one of our most popular articles this week.

Hope you have a lovely week and let us know what kind of opposition Apple coverage you'd like to see from us.


Source: androidcentral

Popular posts from this blog

How to watch England vs India: Live stream Fourth Test cricket online

Having bounced back from defeat with an impressive win in the third Test at Headingley, Joe Root's men will be hoping they can now forge an advantage as the series moves to London - watch every ball of this fourth Test with our England vs India live stream guide below. England managed to dismiss India for just 78 on Day 1 in a scintillating bowling display, but there was even better to come from the hosts' top-order batting, with all of the top three managing to notch up half-centuries in their first innings. Skipper Root meanwhile continued his extraordinary 2021 form, clocking up yet another three-figure score. With a buoyant home side now hoping to carry on where they left off, India captain Virat Kohli and head coach Ravi Shastri must unravel how their attack was so routinely undone with the new ball last time out. Kohli himself will also need to do more leading from the front, with the normally reliably prolific batsman having scored no more than 55 during any inni

Google Pay on Wear OS expands again, is now available in 37 countries

More people will be able to use their Wear OS watch for payments. Update, Sept 8 (5:30 p.m. ET) : Google Pay support expands to more countries. What you need to know Google Pay is getting expanded support in more countries. 16 additional countries will support contactless payments on the Galaxy Watch 4. The expanded support will also come to older Wear OS smartwatches "in the coming weeks." With the launch of the Galaxy Watch 4 , Google has highlighted some of the new app experiences that will come with the new Wear OS 3 update. Google Pay is among the apps that are getting a redesign based on Material You, but Google also announced that it's expanding support for more countries. As it stands, Google Pay only supports a handful of countries for contactless payments on Wear OS. Google is now adding 16 additional countries to the list, which include the following: Belgium Brazil Chile Croatia Czech Republic Denmark Finland Hong Kong Ireland New Zeal

How to watch the Djokovic vs Medvedev: Live stream the US Open 2021 final o

History beckons for Novak Djokovic as the Serbian legend goes in search of two significant tennis records in this afternoon's grand finale at Flushing Meadows. Read on to find out how to get a 2021 US Open live stream and watch Novak Djokovic vs Daniil Medvedev online no matter where you are in the world. A win here for the 34-year old would see him overtake eternal rivals Roger Federer and Rafael Nadal for the most Grand Slam titles won, with all three veterans currently tied at 20 wins a piece. Victory in New York this afternoon would also see Djokovic complete the first male calendar slam in the Open Era. Aiming to make a piece of history of his own but stopping Djokovic is Russian star Daniil Medvedev who will be looking to finally claim his first slam title. The 25-year-old world no.2 has been in some of the best form of his career in the Big Apple having given up just a single set on his way to today's final. The match marks Medvedev's second major showdown

How to watch the Raducanu vs Fernandez: Live stream the US Open 2021 final

It's a battle of the teens at Flushing Meadows this evening as two youngsters who have stunned the tennis world go head-to-head - read on to find out how to get a 2021 US Open live stream and watch Emma Raducanu vs Leylah Fernandez online no matter where you are in the world. The last time the final at the Arthur Ashe Stadium was contested by two players yet to reach their 20s was when Serena Williams defeated Martina Hingis to take the title back in 1999 in a match that signalled a new era for the women's game. While both players in that match were something of a known quantity - Hingis was already world no.1 - both of today's finalists' trailblazing journeys to today's clash has come as something of a bolt out of the blue. Britain's Emma Raducanu had to go through the qualifying stage on her incredible route to this showdown, yet has yet to lose a set so far in the tournament. The 18-year-old now stands on the brink of becoming the first British woman