Skip to main content

Google makes it easier to identify scam ads with a Facebook-style tool

The new advertiser pages will give you quick access to an advertiser's campaign history.

What you need to know

  • Google has announced a new way to increase the transparency of its ads.
  • The new feature allows users to see the previous ads, among other information, run by an advertiser on the platform.
  • These disclosures will be available to everyone in the U.S. over the coming months.

Google is doubling down on ads transparency for consumers. The company has announced a new capability that will allow you to take a glimpse of previous campaigns run by advertisers on Google on top of their identity.

The new advertiser pages will give users a quick way to learn more about the ads they see on the search engine, such as the advertisers' legal name, country of origin, and ads they've run in the last 30 days. Using some of the best Android phones or laptops, these disclosures can be accessed by tapping the "About this ad" menu and then an option that states "See more ads by this advertiser."

It's a convenient way to learn more about a brand you've never heard of before making a purchase. But, more importantly, the new disclosures are intended to assist consumers in identifying potentially fraudulent ads that can be easily set up on Google (and Facebook), according to a Which investigation.

Google's advertiser pages are similar to Facebook's Ad Library in that they provide more information about the ads that people see across the social network's ecosystem. It also builds on a previous policy implemented by Google last year, requiring all advertisers to verify their identity before their campaigns could be posted. So far, that program has verified advertisers in more than 90 countries.

Like its verification program, Google's new transparency feature allows you to distinguish between legitimate and fraudulent ads. You can choose to report an ad that may violate Google's policies regarding prohibited content such as counterfeit goods and dangerous products, as well as restricted practices, right from the transparency menu. Non-compliant advertisements will be removed.

These disclosures will first be made available in the United States in the coming months. Google intends to expand advertiser pages to more territories next year, with an eye toward adding more types of disclosures to the menu.



Source: androidcentral

Popular posts from this blog

How to watch season 18 of Grey’s Anatomy online from anywhere

After last season was cut short, Grey's Anatomy is returning to ABC with brand new episodes and we have all the details on how you can watch the longest running medical drama yet on TV or online. Just as ABC did with season 17 last year, the season 18 premiere of the show will actually be a two-hour crossover event with Grey's Anatomy spin-off series Station 19. While Grey's Anatomy tells the story of Meredith Grey, played by Ellen Pompeo, and the other doctors, nurses and residents at Grey Sloan Memorial Hospital, Station 19 follows a group of firefighters from the Seattle Fire Department. Based on the trailer for the two show's latest crossover event, after a Station 19 fire truck is hijacked, a patient needs to be brought on foot to Grey Sloan Memorial Hospital for treatment. Last season of Grey's Anatomy saw Dr. Meredith Gray infected Covid-19 and while in a coma, many characters from past seasons of the show returned to visit her on a beach. Although Mere

PS5 restocks: Here are the latest PS5 stock updates & how to find one

PS5 stock is selling out fast, so be sure to have your credit card ready. Looking to buy a PS5 ? Well, so are millions of other people, and the stock levels we've seen so far are tight, even nearly a year after its launch. Every time a retailer puts stock up for sale, it sells out super quickly. The longest we've seen them stay in stock is maybe 15 to 20 minutes (usually just a few minutes, though), and that's at random times, so finding one for yourself can be a truly difficult task. Sony warned that it will be hard to find stock throughout the year and well into 2022, but retailers are promising more are coming, and Sony has secured additional semiconductor chips to make them. In our PS5 review, we called it a technical marvel with a groundbreaking controller. After spending a few months with it now, it's nearly impossible to go back to the PS4. Everything about the PS5 is better , from the games to the DualSense haptic feedback . You'll definitely want to

How to watch the London Marathon: Live stream online

While it may have once again been postponed from its usual April slot, the delayed 2021 edition of the London Marathon should have a more familiar feel to proceedings this year - read on to find out how to watch this iconic race online, no matter where in the world you are. This year's event welcomes back ametuar and fun runners after last year's race was limited to elite runners, while a limited number of spectators are set to be in attendance along the 26.2-mile route through the UK capital. 2020 winner Shura Kitata returns to defend his title despite a hamstring injury against a field that boasts seven sub-2:04 marathon runners including fellow Ethiopian stars Birhanu Legese and Mosinet Geremew. Kenyan superstar and Olympic silver medalist Brigid Kosge will also be hitting London's streets once more as she looks to replicate her incredible victory in the women's race last year against a strong field of runners that also includes Ethiopia's Roza Dereje, and

Google Pixel 6 price just leaked — and it's lower than we expected

The standard Pixel 6 may only be slightly more expensive than the Pixel 5. What you need to know A new leak suggests the standard Pixel 6 will start at €649 in Europe. The Pixel 6 Pro could be priced at €899 in the old continent. It also claims that the Pixel 6 series will be announced on October 19. Last week, Brandon Lee from This is Tech Today gave us our first real-world look at Google's upcoming Pixel 6 Pro. Lee has now revealed a few more details about the upcoming Pixel 6 series phones in a new YouTube video. According to Brandon Lee's sources, the Google Pixel 6 is going to retail for €649 in Europe, while the bigger Pixel 6 Pro will be priced at €899. While it looks like the Pixel 6 Pro will be nearly as expensive as the best Android phones from Samsung, the standard Pixel 6 may only be €20 more expensive than last year's Pixel 5 . The Pixel 6's black colorway will apparently be called "carbon," while the green option could be marke