Skip to main content

Google makes it easier to identify scam ads with a Facebook-style tool

The new advertiser pages will give you quick access to an advertiser's campaign history.

What you need to know

  • Google has announced a new way to increase the transparency of its ads.
  • The new feature allows users to see the previous ads, among other information, run by an advertiser on the platform.
  • These disclosures will be available to everyone in the U.S. over the coming months.

Google is doubling down on ads transparency for consumers. The company has announced a new capability that will allow you to take a glimpse of previous campaigns run by advertisers on Google on top of their identity.

The new advertiser pages will give users a quick way to learn more about the ads they see on the search engine, such as the advertisers' legal name, country of origin, and ads they've run in the last 30 days. Using some of the best Android phones or laptops, these disclosures can be accessed by tapping the "About this ad" menu and then an option that states "See more ads by this advertiser."

It's a convenient way to learn more about a brand you've never heard of before making a purchase. But, more importantly, the new disclosures are intended to assist consumers in identifying potentially fraudulent ads that can be easily set up on Google (and Facebook), according to a Which investigation.

Google's advertiser pages are similar to Facebook's Ad Library in that they provide more information about the ads that people see across the social network's ecosystem. It also builds on a previous policy implemented by Google last year, requiring all advertisers to verify their identity before their campaigns could be posted. So far, that program has verified advertisers in more than 90 countries.

Like its verification program, Google's new transparency feature allows you to distinguish between legitimate and fraudulent ads. You can choose to report an ad that may violate Google's policies regarding prohibited content such as counterfeit goods and dangerous products, as well as restricted practices, right from the transparency menu. Non-compliant advertisements will be removed.

These disclosures will first be made available in the United States in the coming months. Google intends to expand advertiser pages to more territories next year, with an eye toward adding more types of disclosures to the menu.



Source: androidcentral

Popular posts from this blog

Cyber Monday Canada: Last-minute deals for everyone on your list

Best Cyber Monday Canada deals: Smart Home Audio Phones, Tablets & Accessories Wearables Laptops & PC Components Amazon products Gaming Televisions Cameras Lifestyle & Kitchen Toys & Kids Cyber Monday Canada is here, and retailers are rolling out the red carpet for customers who want to shop for everything from tech to kitchenware to games and everything in between. Unlike years past, Cyber Monday Canada deals look a bit different than normal. Instead of retailers trying to pack their stores with as many shoppers as possible, we're seeing tons of online deals that you can take advantage of from the comfort of your home. We've rounded up our favorites below, so feel free to browse through the best of what Canada Cyber Monday has to offer! This list is being updated with new Cyber Monday deals all the time, so check back often. Spotlight deals It's a Switch Nintendo Switch Fortnite Edition bundle $399.95 at Amazon It's a Switch.

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course

iPhone 13 Pro vs. iPhone 15 Pro Buyer's Guide: 50+ Differences Compared

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 13 Pro, which was released two years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading. The ‌iPhone 13‌ Pro debuted in 2021, introducing a brighter display with ProMotion technology for refresh rates up to 120Hz, the A15 Bionic chip, a telephoto camera with 3x optical zoom, Macro photography and photographic styles, Cinematic mode for recording videos with shallow depth of field, ProRes video recording, a 1TB storage option, and five hours of additional battery life. The ‌iPhone 13‌ Pro was discontinued upon the announcement of the iPhone 14 Pro in 2022, but it is still possible to get hold of it second-hand. Our guide helps to answer the question of how to decide which of these two iPhone models is best for you and serves as a way to c