Skip to main content

Google's Privacy Sandbox commitments approved by UK regulators

Google clears a major regulatory hurdle.

What you need to know

  • The UK's Competition and Markets Authority (CMA) has accepted Google's Privacy Sandbox commitments.
  • The CMA opened its investigation into the proposal in early 2021.
  • Google will consult with the CMA on a regular basis to ensure it's compliant.

Following an investigation by the UK's Competition and Markets Authority (CMA), Google has announced on Friday that the regulatory body has approved its controversial Privacy Sandbox commitments.

The approval will ensure that Google's work into Privacy Sandbox will remain fair and not harm competition. Google says that its proposal to replace third-party cookies "will apply in the same way to Google's advertising products as to products from other companies."

Additionally, Google will work with the CMA and Information Commissioner's Office (ICO) for regulatory oversight and input as it develops the initiative to ensure that it's compliant and will wait to implement any changes until the CMA clears it of any regulatory concerns.

"Our intervention in this case demonstrates our commitment to protecting competition in digital markets and our global role in shaping the behaviour of world-leading tech firms," the CMA's chief executive, Andrea Coscelli, said in a statement. "The commitments we have obtained from Google will promote competition, help to protect the ability of online publishers to raise money through advertising and safeguard users' privacy."

Coscelli says that the CMA will continue to keep a close eye on Google to ensure that its work remains fair to other market participants.

Recently, Google dropped its controversial FLoC proposal after it was widely rejected due to potential privacy risks, and instead introduced its latest initiative, Topics. In a nutshell, the Topics API will keep a list of things you like, or "topics," on your browser so advertisers will know which ads would serve you best. Our Jerry Hildenbrand goes a bit deeper into the Topics API but says the jury is still out on whether it's a viable replacement for third-party cookies.

That said, now that the CMA has accepted the terms, that rids Google of a significant regulatory hurdle, and the company can get back on track towards getting rid of third-party cookies by the end of 2023.



Source: androidcentral
Labels:

Popular posts from this blog

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri
Read more

Cyber Monday Canada: Last-minute deals for everyone on your list

Best Cyber Monday Canada deals: Smart Home Audio Phones, Tablets & Accessories Wearables Laptops & PC Components Amazon products Gaming Televisions Cameras Lifestyle & Kitchen Toys & Kids Cyber Monday Canada is here, and retailers are rolling out the red carpet for customers who want to shop for everything from tech to kitchenware to games and everything in between. Unlike years past, Cyber Monday Canada deals look a bit different than normal. Instead of retailers trying to pack their stores with as many shoppers as possible, we're seeing tons of online deals that you can take advantage of from the comfort of your home. We've rounded up our favorites below, so feel free to browse through the best of what Canada Cyber Monday has to offer! This list is being updated with new Cyber Monday deals all the time, so check back often. Spotlight deals It's a Switch Nintendo Switch Fortnite Edition bundle $399.95 at Amazon It's a Switch.
Read more

iPhone 13 Pro vs. iPhone 15 Pro Buyer's Guide: 50+ Differences Compared

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 13 Pro, which was released two years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading. The ‌iPhone 13‌ Pro debuted in 2021, introducing a brighter display with ProMotion technology for refresh rates up to 120Hz, the A15 Bionic chip, a telephoto camera with 3x optical zoom, Macro photography and photographic styles, Cinematic mode for recording videos with shallow depth of field, ProRes video recording, a 1TB storage option, and five hours of additional battery life. The ‌iPhone 13‌ Pro was discontinued upon the announcement of the iPhone 14 Pro in 2022, but it is still possible to get hold of it second-hand. Our guide helps to answer the question of how to decide which of these two iPhone models is best for you and serves as a way to c
Read more

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course
Read more