Skip to main content

Google's Privacy Sandbox commitments approved by UK regulators

Google clears a major regulatory hurdle.

What you need to know

  • The UK's Competition and Markets Authority (CMA) has accepted Google's Privacy Sandbox commitments.
  • The CMA opened its investigation into the proposal in early 2021.
  • Google will consult with the CMA on a regular basis to ensure it's compliant.

Following an investigation by the UK's Competition and Markets Authority (CMA), Google has announced on Friday that the regulatory body has approved its controversial Privacy Sandbox commitments.

The approval will ensure that Google's work into Privacy Sandbox will remain fair and not harm competition. Google says that its proposal to replace third-party cookies "will apply in the same way to Google's advertising products as to products from other companies."

Additionally, Google will work with the CMA and Information Commissioner's Office (ICO) for regulatory oversight and input as it develops the initiative to ensure that it's compliant and will wait to implement any changes until the CMA clears it of any regulatory concerns.

"Our intervention in this case demonstrates our commitment to protecting competition in digital markets and our global role in shaping the behaviour of world-leading tech firms," the CMA's chief executive, Andrea Coscelli, said in a statement. "The commitments we have obtained from Google will promote competition, help to protect the ability of online publishers to raise money through advertising and safeguard users' privacy."

Coscelli says that the CMA will continue to keep a close eye on Google to ensure that its work remains fair to other market participants.

Recently, Google dropped its controversial FLoC proposal after it was widely rejected due to potential privacy risks, and instead introduced its latest initiative, Topics. In a nutshell, the Topics API will keep a list of things you like, or "topics," on your browser so advertisers will know which ads would serve you best. Our Jerry Hildenbrand goes a bit deeper into the Topics API but says the jury is still out on whether it's a viable replacement for third-party cookies.

That said, now that the CMA has accepted the terms, that rids Google of a significant regulatory hurdle, and the company can get back on track towards getting rid of third-party cookies by the end of 2023.

Source: androidcentral

Popular posts from this blog

Review: The Teracube 2e is a more sustainable phone that you can afford

It just got easier to be green. If you know me or read my work here at AC, you know that I feel strongly about a few things when it comes to smartphones and consumer tech, and those things are not necessarily what some of my colleagues or others in the tech-sphere care about. You can have your 10x optical zoom cameras, folding phones, and 50W wireless charging devices all day, but I'm more interested in affordable to mid-range devices that last longer than you'd expect and which are at least trying to do environmental and social good. Sounds great, but it seems that it's harder to find this combination of features in a phone than the ultra-premium specced-out devices we typically talk about here on this website. That's why I was excited when I had the chance to write this Teracube 2e review. Teracube is a relatively new smartphone OEM based out of Redmond, WA, and founder Sharad Mittal's stated goal is to change the "disposable nature of the consumer ele

Google's new Guest Mode is like incognito mode for Google Assistant

Your interactions with Google Assistant will not be saved when Guest Mode is turned on. What you need to know Google Assistant is getting a new Guest Mode for privacy-conscious users. When it's turned on, the virtual assistant will not save any of its interactions with you. Turning it on and off is as simple as a single voice command. Google this week announced a new Guest Mode for its virtual assistant that's designed with privacy-conscious folks in mind. A simple "Hey Google, turn on Guest Mode" will ensure that none of your interactions with Google Assistant are collected by the company and nor will they be used to 'personalize your experience' — often an indirect way of referring to targeted ads. When it's on, the Assistant will play a special chime to let you know. Smart displays with Assistant will also show a guest icon on the screen. And you can always check for yourself by saying, "Hey Google, is Guest Mode on?" Even with G

Spotify Q1 beats on sales of $2B with monthly active users up 31% to 286M

The coronavirus may be decimating some corners of the economy, but the impact on the digital music, as evidenced by the world’s biggest music streaming company, appears to be minimal. Today Spotify reported its earnings for Q1 with revenues of €1.848 billion ($2 billion at today’s rates) and an inching into a positive net income of $1 million. Monthly active users (not total subscribers) now stand at 286 million, with paid (premium) users at 130 million and ad-supported monthly active users at 163 million. Ad-supported users are growing at a slightly higher rate at the moment, at 32% versus 31%, Spotify said. Spotify beat  analysts’ forecasts on both sales — they had on average been expecting revenues of $1.86 billion — and EPS, which had been forecast to be -$0.49 but came in at -$0.20 on a diluted basis and $0.00 undiluted. The numbers underscore the positive signals we’ve had from the wider industry. More generally, we have seen a huge boost in streaming media services — includ

Adobe is giving students and teachers free access to Creative Cloud

Your university's IT admin will need to make an application for access. What you need to know Adobe is temporarily making Creative Cloud free for teachers and students. The offer is aimed at enabling them to continue being productive as they work and study from home. Students cannot individually avail the promo, however, as the application for access needs to be made by a university's IT admin. As universities around the world shut their campuses and organizations ask their employees to work from home, many tech companies are making their products available to educational institutes free for use. Google and Microsoft have both made their large-scale communication and videoconferencing tools free for everyone, and now Adobe is temporarily giving free Creative Cloud access to students and teachers. The subscription, which usually costs $79.49 per month, will give affected students and teachers access to the entire range of Adobe's applications, such as Photoshop