Skip to main content

Meta is threatening to 'shut down' Facebook in Europe — here's why

Meta's ability to serve targeted ads to users in Europe could be "severely limited" by European data regulations.

What you need to know

  • Meta has warned in an SEC filing that it could pull Facebook and Instagram from Europe if it isn't allowed to transfer user data from the European Union to the U.S.
  • A ruling by the EU Court of Justice in July 2020 voided the U.S. Privacy Shield, which allowed American companies like Meta to collect and transfer data of EU subjects.
  • Meta says the new limitations on transatlantic data transfers would have an adverse effect on its advertising business.

Meta has "warned" in its 2021 annual report submitted with the Securities and Exchange Commission that it may not be able to continue offering Facebook and Instagram in Europe if it can no longer move data of its users from Europe to the U.S.

Until July 2020, Facebook and other American tech giants like Google could transfer the data of EU subjects to U.S. servers under the EU-U.S. Privacy Shield. However, the U.S. law was invalidated by the EU's Court of Justice, which claimed that it didn't provide adequate safeguards to EU subjects.

Additionally, other legal frameworks that Meta relies upon to move data between its European and U.S. servers, such as the Standard Contractual Clauses (SCCs), have also been subjected to regulatory scrutiny. A draft decision by the Irish Data Protection Commission in August 2020 concluded that the social networking giant's reliance on SCCs to transfer data of European users is not in compliance with the General Data Protection Regulation (GDPR).

It also proposed that such transfers of user data from the European Union to the U.S. be suspended. A final decision on the matter is expected to arrive sometime in the first half of 2022.

Meta says if a new transatlantic data transfer isn't adopted or if it cannot rely on SCCs or other alternative means of data transfers from the EU to the U.S., its advertising business would be "adversely affected."

It remains to be seen if Meta's "threat" will force European regulators to change their stance on SCCs, but the tech giant may not actually stop offering its services in the old continent. Earlier this month, Facebook reported a dip in its daily active users for the very first time. While the service had 1.93 billion daily active users in Q3 2021, the number dropped to 1.929 billion in the fourth quarter.



Source: androidcentral

Popular posts from this blog

Review: The Teracube 2e is a more sustainable phone that you can afford

It just got easier to be green. If you know me or read my work here at AC, you know that I feel strongly about a few things when it comes to smartphones and consumer tech, and those things are not necessarily what some of my colleagues or others in the tech-sphere care about. You can have your 10x optical zoom cameras, folding phones, and 50W wireless charging devices all day, but I'm more interested in affordable to mid-range devices that last longer than you'd expect and which are at least trying to do environmental and social good. Sounds great, but it seems that it's harder to find this combination of features in a phone than the ultra-premium specced-out devices we typically talk about here on this website. That's why I was excited when I had the chance to write this Teracube 2e review. Teracube is a relatively new smartphone OEM based out of Redmond, WA, and founder Sharad Mittal's stated goal is to change the "disposable nature of the consumer ele

Google's new Guest Mode is like incognito mode for Google Assistant

Your interactions with Google Assistant will not be saved when Guest Mode is turned on. What you need to know Google Assistant is getting a new Guest Mode for privacy-conscious users. When it's turned on, the virtual assistant will not save any of its interactions with you. Turning it on and off is as simple as a single voice command. Google this week announced a new Guest Mode for its virtual assistant that's designed with privacy-conscious folks in mind. A simple "Hey Google, turn on Guest Mode" will ensure that none of your interactions with Google Assistant are collected by the company and nor will they be used to 'personalize your experience' — often an indirect way of referring to targeted ads. When it's on, the Assistant will play a special chime to let you know. Smart displays with Assistant will also show a guest icon on the screen. And you can always check for yourself by saying, "Hey Google, is Guest Mode on?" Even with G

Spotify Q1 beats on sales of $2B with monthly active users up 31% to 286M

The coronavirus may be decimating some corners of the economy, but the impact on the digital music, as evidenced by the world’s biggest music streaming company, appears to be minimal. Today Spotify reported its earnings for Q1 with revenues of €1.848 billion ($2 billion at today’s rates) and an inching into a positive net income of $1 million. Monthly active users (not total subscribers) now stand at 286 million, with paid (premium) users at 130 million and ad-supported monthly active users at 163 million. Ad-supported users are growing at a slightly higher rate at the moment, at 32% versus 31%, Spotify said. Spotify beat  analysts’ forecasts on both sales — they had on average been expecting revenues of $1.86 billion — and EPS, which had been forecast to be -$0.49 but came in at -$0.20 on a diluted basis and $0.00 undiluted. The numbers underscore the positive signals we’ve had from the wider industry. More generally, we have seen a huge boost in streaming media services — includ

Adobe is giving students and teachers free access to Creative Cloud

Your university's IT admin will need to make an application for access. What you need to know Adobe is temporarily making Creative Cloud free for teachers and students. The offer is aimed at enabling them to continue being productive as they work and study from home. Students cannot individually avail the promo, however, as the application for access needs to be made by a university's IT admin. As universities around the world shut their campuses and organizations ask their employees to work from home, many tech companies are making their products available to educational institutes free for use. Google and Microsoft have both made their large-scale communication and videoconferencing tools free for everyone, and now Adobe is temporarily giving free Creative Cloud access to students and teachers. The subscription, which usually costs $79.49 per month, will give affected students and teachers access to the entire range of Adobe's applications, such as Photoshop