Skip to main content

The Facebook News Feed is next in line for Meta's rebranding treatment

The Facebook News Feed drops a syllable.

What you need to know

  • Meta has renamed the Facebook News Feed, which is now just "Feed."
  • The rebrand comes after the company and its products were recently rebranded.
  • The new "Feed" should remain functionally the same as it did before.

Meta has announced via Twitter that it is renaming the "News Feed" for the first time since it was introduced to the platform in 2006. From now on, it will just be referred to as "Feed."

This marks the latest name change after last year's big company rebrand from "Facebook" to "Meta," which earlier this year has expanded to the company's VR headsets like the Quest 2, dropping the well-known "Oculus" branding for "Meta." That said, this rebranding is not nearly as drastic.

It's a curious change for the company to make in the following controversies around misinformation, not to mention the efforts Meta has made to boost its own moderation over news posts that appear on the "Feed."

That said, the Facebook app has a dedicated "News" tab separate from the regular feed, so the move could also be an attempt to avoid any confusion between the two feeds.

We reached out to Meta to gain more insight into the decision to rebrand the feed. The company wasn't immediately available to respond, but a spokesperson told The Verge that the change was made "to better reflect the diverse content people see on their Feeds" and that it "does not impact the app experience more broadly."

Meanwhile, Meta has been making more drastic changes to the Instagram feed, testing ways for people to adjust their feeds based on what they'd prefer to see. This includes a return to the chronological feed that the company retired years ago. These changes are being made following Instagram's recent controversy over its effects on teen mental health.



Source: androidcentral
Labels:

Popular posts from this blog

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri
Read more

Cyber Monday Canada: Last-minute deals for everyone on your list

Best Cyber Monday Canada deals: Smart Home Audio Phones, Tablets & Accessories Wearables Laptops & PC Components Amazon products Gaming Televisions Cameras Lifestyle & Kitchen Toys & Kids Cyber Monday Canada is here, and retailers are rolling out the red carpet for customers who want to shop for everything from tech to kitchenware to games and everything in between. Unlike years past, Cyber Monday Canada deals look a bit different than normal. Instead of retailers trying to pack their stores with as many shoppers as possible, we're seeing tons of online deals that you can take advantage of from the comfort of your home. We've rounded up our favorites below, so feel free to browse through the best of what Canada Cyber Monday has to offer! This list is being updated with new Cyber Monday deals all the time, so check back often. Spotlight deals It's a Switch Nintendo Switch Fortnite Edition bundle $399.95 at Amazon It's a Switch.
Read more

iPhone 13 Pro vs. iPhone 15 Pro Buyer's Guide: 50+ Differences Compared

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 13 Pro, which was released two years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading. The ‌iPhone 13‌ Pro debuted in 2021, introducing a brighter display with ProMotion technology for refresh rates up to 120Hz, the A15 Bionic chip, a telephoto camera with 3x optical zoom, Macro photography and photographic styles, Cinematic mode for recording videos with shallow depth of field, ProRes video recording, a 1TB storage option, and five hours of additional battery life. The ‌iPhone 13‌ Pro was discontinued upon the announcement of the iPhone 14 Pro in 2022, but it is still possible to get hold of it second-hand. Our guide helps to answer the question of how to decide which of these two iPhone models is best for you and serves as a way to c
Read more

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course
Read more