Skip to main content

Google just filed a trademark for the Pixel Watch name

We've been covering Google Pixel Watch rumors for years now, but it seems that the smartwatch is finally about to see the light of day: Google just filed a trademark application for the Pixel Watch name.

As reported by 9to5Google, the trademark filing doesn't really tell us too much apart from the name of the long-awaited wearable. The documents submitted by Google to the United States Patent and Trademark Office are described as relating to smartwatches and smartwatch accessories.

It's another sign that the device is going to be unveiled in the not-too-distant future. Earlier leaks have suggested that the wearable might be announced in May, although we've also heard that it might not go on sale until October.

Set your watches

We've certainly got a decent idea of what to expect from the Google Pixel Watch at this stage. It looks as though the smartwatch will have a sleek, rounded design, and there might be a physical crown button on the wearable as well.

A few watch faces that might be making their way to the wearable have also leaked out. They feature the sort of information you would expect to be able to get from any smartwatch: step count, heart rate, and current weather conditions.

We've heard less about the sort of pricing that Google is going to attach to the Pixel Watch when it goes on sale. How much the device will cost relative to its competitors is obviously going to be crucial when it comes to establishing its appeal to consumers.


Analysis: Google needs the Pixel Watch

The likes of Ticwatch, Fossil and Samsung (after switching its smartwatches over from Tizen) are keeping the flag flying as far as Wear OS devices are concerned, but it's clearly important that Google also has its own flagship wearable on the market too.

We know that the Apple Watch has been a huge success, and of course it works seamlessly with the iPhone. Meanwhile, up until this point, owners of Google Pixel phones haven't had a smartwatch that they can rely on and be proud of in the same sort of way.

With the Pixel 6 and Pixel 6 Pro proving relatively successful, the time feels right for the Pixel Watch to make its bow: both to give the Apple Watch some added competition and to attract more attention to the Wear OS platform in general.

It remains to be seen how Google's acquisition of Fitbit will play out in terms of the evolution of devices like the Fitbit Sense, but it'll be interesting finding out. Perhaps one day, the Apple Watch won't be quite so dominant when it comes to smartwatches – and what's more, the Pixel Watch might be part of the reason behind that shift.



Source: TechRadar

Popular posts from this blog

FCC approves broadband 'nutrition labels' to help you shop for internet

The FCC is pushing nutrition labels for internet providers. What you need to know The FCC has voted to move forward with new rules for ISPs to display nutrition labels. The proposed rulemaking would mandate ISPs to display relevant speed and pricing information to consumers. This should make it easier for consumers to make an informed decision on their broadband. The FCC voted unanimously on a plan that would allow consumers to make better decisions about their broadband internet. The proposal will require internet service providers (ISPs) - including many of the best wireless carriers in the U.S. — to display "nutrition labels" that display relevant service information for consumers at point-of-sale. This includes internet speeds, allowances, and clear information on rates. "If you walk into any grocery store and pull boxes of cereal from the shelves, you can easily compare calories and carbohydrates," FCC Chair Jessica Rosenworcel said in a statemen

Yandex spins out self-driving car unit from its Uber JV, invests $150M into newco

Self-driving cars are still many years away from becoming a ubiquitous reality, but today one of the bigger efforts to build and develop them is taking a significant step out as part of its strategy to be at the forefront for when they do. Yandex — the publicly-traded Russian tech giant that started as a search engine but has expanded into a number of other, related areas (similar to US counterpart Google) — today announced that it is spinning out its self-driving car unit from MLU BV — a ride-hailing and food delivery joint venture it operates in partnership with Uber. The move comes amid reports that Yandex and Uber were eyeing up an IPO for MLU  last year. At the time, the JV was estimated to be valued at around $7.7 billion. It’s not clear how those plans will have been impacted in recent months, with COVID-19 putting huge pressure on ride-hailing and food-delivery businesses globally, and IPOs generally down compared to a year ago. In that context, spinning out the unit could

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course

Xbox One S vs. Xbox One X: Which should you buy?

http://bit.ly/2v1agl5 We live and breathe tech, and also gaming, with every member of Windows Central rocking either an Xbox One console or PC gaming rig. We've compared and contrasted every iteration of Xbox One to bring you this guide. Xbox One X Raw 4K power From $299 at Amazon Pros Has thousands of games 4K media apps, Blu-ray discs, and games IR blaster for TV controls, Amazon Echo for voice controls Improved HDD speeds for faster loading times Cons More expensive at around $500 RRP Requires a 4K TV to get the most out of it The Xbox One X is the world's most powerful games console, running the latest games with the crispest, detailed visuals on TV sets with 4K HDR support. Xbox One S More affordable From $226 at Amazon Pros Has thousands of games 4K media apps and Blu-ray IR blaster for TV controls, Amazon Echo for voice controls More affordable at around $300 RRP Cons No 4K games Games run worse, even on a 1080p TV The Xbox One S i