Skip to main content

LG’s fancy new shoeboxes pamper your sneakers

The ShoeCare cleaner will take the stench out of your sneaks. | Image: LG

If you’ve browsed around the Container Store looking for the perfect sneaker storage, you’re looking in the wrong places. Maybe what you really need is LG’s new Styler ShoeCase — a shoebox with a window that’s currently being displayed at IFA. The enclosure can keep your shoes safe from moisture and has filters to protect them from UV light.

Oh, then you went to Ikea to get stackable shelving for all your kicks? Well, I’m happy to report that the Styler ShoeCase lets you stack up to four of these bad boys on top of each other. And each has a built-in Lazy Susan that can be rotated to show off your Jordan VII’s best angles — and hide that one scuff mark from when homie moved the chair over it.

LG’s also presenting its new Styler ShoeCare appliance that takes care of your stinky soles. The company already had a Styler line of at-home clothing care appliances it’s been making for years, and it essentially shrunk the tech of its Styler home steam-cleaning closet to accommodate shoes.

The company’s own internal research found that Millennials and Gen Z have a “culture of collecting expensive designer, luxury and limited edition sneakers,” so the company looked to see what it can do to help “these sneakerheads,” as LG put it.

 Image: LG
You can stack four ShoeCases on top of each other or one on top of the ShoeCare. I’d like to see a fifth stack.
 Image: LG
Here’s a suggested Millennial pad arrangement. Please remove your shoes and run them in the ShoeCare before sitting.

Friends might come over to your pad thinking the ShoeCare is a mini fridge, but you can surprise them by inserting any sneakers left by your door and demonstrating LG’s TrueSteam cleaning technology. Let them know that its Zeo-Dry filters will make their shoes “more pleasant to wear and to have around,” as LG states.

The Styler ShoeCare has “multiple Moving Nozzle” (yes, LG trademarked the nozzles) that are height adjustable and dry out the shoes — up to four pairs at a time. The whole process takes about 37 minutes and runs at a “quiet” 35 decibels, which is somewhere between a whisper and average urban area background noise.

And don’t worry about your kicks when you aren’t there; the LG ThinQ app will let you monitor and remotely control both the Styler ShoeCase and ShoeCare. The company will also be partnering with “various lifestyle brands” to bring new app features in the future. There’s no pricing or availability yet for the Styler products, though, so for now, just go back to Ikea for a normal shelf, Container Store for some clear plastic boxes, and get a Finish Line employee to sell you a shoe cleaning kit.

Source: The Verge

Popular posts from this blog

FCC approves broadband 'nutrition labels' to help you shop for internet

The FCC is pushing nutrition labels for internet providers. What you need to know The FCC has voted to move forward with new rules for ISPs to display nutrition labels. The proposed rulemaking would mandate ISPs to display relevant speed and pricing information to consumers. This should make it easier for consumers to make an informed decision on their broadband. The FCC voted unanimously on a plan that would allow consumers to make better decisions about their broadband internet. The proposal will require internet service providers (ISPs) - including many of the best wireless carriers in the U.S. — to display "nutrition labels" that display relevant service information for consumers at point-of-sale. This includes internet speeds, allowances, and clear information on rates. "If you walk into any grocery store and pull boxes of cereal from the shelves, you can easily compare calories and carbohydrates," FCC Chair Jessica Rosenworcel said in a statemen

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course

Yandex spins out self-driving car unit from its Uber JV, invests $150M into newco

Self-driving cars are still many years away from becoming a ubiquitous reality, but today one of the bigger efforts to build and develop them is taking a significant step out as part of its strategy to be at the forefront for when they do. Yandex — the publicly-traded Russian tech giant that started as a search engine but has expanded into a number of other, related areas (similar to US counterpart Google) — today announced that it is spinning out its self-driving car unit from MLU BV — a ride-hailing and food delivery joint venture it operates in partnership with Uber. The move comes amid reports that Yandex and Uber were eyeing up an IPO for MLU  last year. At the time, the JV was estimated to be valued at around $7.7 billion. It’s not clear how those plans will have been impacted in recent months, with COVID-19 putting huge pressure on ride-hailing and food-delivery businesses globally, and IPOs generally down compared to a year ago. In that context, spinning out the unit could

Elon Musk sends yet another notice trying to terminate the Twitter deal

Kristen Radtke / The Verge; Getty Images Elon Musk has sent a third letter to Twitter attempting to terminate his $44 billion acquisition of the company . Musk’s legal team cited Twitter’s multimillion dollar severance payment to former security chief and whistleblower Peiter Zatko as a violation of the merger agreement and a reason to end the deal. The letter, dated September 9th, was sent to Twitter’s chief legal officer Vijaya Gadde, and was included in a filing Twitter made with the SEC on Friday (which you can read at the bottom of this article). Last month, Zatko made headlines by accusing Twitter of misleading investors about the number of bots on the service, failing to delete users’ data, and having poor security practices, among other things. Musk jumped on the accusations, citing them in his second termination letter and subpoenaing Zatko to testify in the lawsuit. Zatko was set to be deposed on Friday. Elon Musk sent his first letter of termination in July , say