Skip to main content

Netflix's account-sharing crackdown gets a little less painful

As part of its continued push to combat password sharing, Netflix has introduced the option to transfer user profiles to new accounts. 

The new feature, suitably-titled Profile Transfer, lets you move your viewing history, watchlist and personalized recommendations to a different Netflix account, should you find yourself moving from your current household.

“People move. Families grow. Relationships end. But throughout these life changes, your Netflix experience should stay the same,” Netflix said in a statement announcing the feature. 

The streaming service had been testing Profile Transfer in South America, but the feature has now (as of October 17) begun rolling out to subscribers across the US and UK. 

You’ll be notified by email as soon as the option becomes available on your account, at which point you’ll need to launch Netflix, hover over your profile icon in the dropdown menu and follow the on-screen instructions. 

On the face of it, this is a helpful move for anyone who’s regularly forced to divert their gaze from an ex-partner’s profile when logging into Netflix. But, as we alluded to above, Profile Transfer is really just another way that Netflix plans to crack down on account sharers. 

Company executives estimate that more than 100 million non-paying Netflix users exist worldwide, with over 30 million in the US and Canada alone. By giving these freeloading 'customers' the option to transfer their user profiles to new accounts, Netflix will encourage at least some of these individuals to set up their own accounts outright. 

Not the only change

Netflix Ads

(Image credit: Shutterstock)

Profile Transfer is the latest in a steady stream of recent Netflix updates that have been introduced to boost the streamer’s revenue pool. Back in July, Netflix began trialing an “add a home” surcharge that allows bill-paying customers to add entire households – rather than individual users – to their existing monthly subscriptions for a small fee. 

A similar, member-specific surcharge was likewise trialed earlier this year, and Netflix has also sporadically experimented with verification emails to confirm users’ identities. 

All of the above have come as precursors to the streamer’s boldest revenue-generation move yet: the introduction of an ad-supported subscription tier. Netflix has confirmed that this cheaper Netflix plan – set to cost $6.99 / £4.99 / AU$6.99 per month – will launch in the US, UK and Australia on November 3, offering subscribers a more affordable way to watch Netflix at the expense of seeing four to five minutes of ads per hour. 



Source: TechRadar

Popular posts from this blog

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri

Technics EAH-AZ60 review: Contending in stunning fashion

Technics serves notice that everyone should notice these earbuds. Technics ventured into the wireless earbuds category to go after the big dogs in the race. Think of the likes of Sony, Bose, and Sennheiser on sound quality, as well as the best you can find on design and functionality. It's a combination that comes at a price, but if done right, it gets easier to justify spending more. That's the case Technics makes with its EAH-Z60 earbuds. Its newest pair aims to take what the company has done in the past and make it even better. The results are easy to like and are significant enough to consider them as serious contenders. Technics EAH-AZ60 review: Price and availability What's good What's not good The competition Should you buy? At a glance Technics EAH-AZ60 Bottom line: Technics didn't just do one thing right with the EAH-AZ60. It covered almost the whole gamut of what makes wireless earbuds feel and sound exceptional. As a result, the p

iOS 14 Favorites Widget: How to Make a Replacement With Shortcuts

In iOS 14 , Apple overhauled widgets and introduced an option for adding ‌widgets‌ to the Home Screen , but in the process, a well-loved Favorites widget that existed in iOS 13 was removed. The Favorites widget let users set certain contacts and contact methods as favorites that were easily accessible, so you could, for example, add a favorite option for messaging Eric or calling Dan, with those actions executed with a tap. Why the Favorites widget was removed is a mystery and it could be a simple oversight with Apple planning to reintroduce it later, but for now, those who relied on the widget can recreate its functionality with Shortcuts. It takes some effort, but it may be worth the time investment if you often relied on your Favorites. Creating a Favorites Shortcut Making a shortcut that replicates the behavior of the Favorites widget isn't too tough, but if you want multiple favorite options, you'll need to create a separate shortcut for each one in the Shortcuts

Top Stories: Apple Event Preview, iPad Pro With M4 Chip Rumor, New Beats Headphones, and More

It's been a long time since the last one, but an Apple event is finally right around the corner! While it's anticipated to be a fairly short pre-recorded affair, we're expecting to see the first updates to the iPad lineup in over a year and half, so make sure to tune in to see what Apple has in store. Other news and rumors this week included a couple of product introductions from Apple's Beats brand, a roundup of rumors about updates to Apple's stock apps coming in iOS 18, and more changes to Apple's policies in the EU related to the Digital Markets Act, so read on below for all the details! What to Expect From the May 7 Apple Event Apple's first event of 2024 kicks off on Tuesday, May 7, at 7 a.m. Pacific Time, and we've put together our usual pre-event guide outlining what we're expecting to see on Tuesday. Several new products are expected to be unveiled, including two new iPad Pro models, two new iPad Air models, an updated Apple Pencil,