Apple launches rare deal on MacBook Pro for business

SMBs are in luck as Apple is breaking with tradition and offering up to 10% business discounts on the latest MacBook Pro 14in and 16in models, according to a report from Bloomberg.

The deals come as the festive season begins and just before Black Friday Macbook deals are revealed, in a bid to shift more stock over the final stretch of 2022.

Apple is hailing the rare deal as "a very special Mac campaign."

Special Mac campaign

SMBs will be entitled to 8% off bulk orders between 5 and 24 devices; firms ordering 25 or more Macbooks can expect a 10% discount. The deal includes any combination of 14-inch and 16-inch models, and is expected to end on December 24 2022.

The unusual offer come as Apple expects Mac sales to plummet for the last quarter of the year.

In an earnings call in October, Apple CFO Luca Maestri revealed that revenue from Mac sales is set to "decline substantially" from last year.

> Apple will let businesses host secret apps on the App Store

> Apple thinks it has the tools to take your SMB to the next level

> Apple may be preparing to take over a whole new market

It's believed that the lack of an updated Macbook Pro in 2022 is propelling, at least in part, the drive to offer businesses the discounted models - particularly during the all-important holiday quarter.

The only updates Apple made to its laptops this year were a new MacBook Air and 13in MacBook Pro in June, with the former driving its hardware sales considerably in the last quarter. However, it looks like MacBook Pro sales will still be behind last year’s.

Small and medium businesses will be entitled to the discount, which appears more generous than the typical cut-rate offered to business clients.

According to Bloomberg's report, "sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest. Representatives from small businesses said they rarely get calls from Apple to push promotions. The company, which hasn’t touted an offering like this in half a decade, declined to comment."

We've tested out the best Macbooks and Macs for your business

Source: TechRadar

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri

Cyber Monday Canada: Last-minute deals for everyone on your list

Best Cyber Monday Canada deals: Smart Home Audio Phones, Tablets & Accessories Wearables Laptops & PC Components Amazon products Gaming Televisions Cameras Lifestyle & Kitchen Toys & Kids Cyber Monday Canada is here, and retailers are rolling out the red carpet for customers who want to shop for everything from tech to kitchenware to games and everything in between. Unlike years past, Cyber Monday Canada deals look a bit different than normal. Instead of retailers trying to pack their stores with as many shoppers as possible, we're seeing tons of online deals that you can take advantage of from the comfort of your home. We've rounded up our favorites below, so feel free to browse through the best of what Canada Cyber Monday has to offer! This list is being updated with new Cyber Monday deals all the time, so check back often. Spotlight deals It's a Switch Nintendo Switch Fortnite Edition bundle $399.95 at Amazon It's a Switch.

iPhone 13 Pro vs. iPhone 15 Pro Buyer's Guide: 50+ Differences Compared

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 13 Pro, which was released two years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading. The ‌iPhone 13‌ Pro debuted in 2021, introducing a brighter display with ProMotion technology for refresh rates up to 120Hz, the A15 Bionic chip, a telephoto camera with 3x optical zoom, Macro photography and photographic styles, Cinematic mode for recording videos with shallow depth of field, ProRes video recording, a 1TB storage option, and five hours of additional battery life. The ‌iPhone 13‌ Pro was discontinued upon the announcement of the iPhone 14 Pro in 2022, but it is still possible to get hold of it second-hand. Our guide helps to answer the question of how to decide which of these two iPhone models is best for you and serves as a way to c

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon announced a big integration late yesterday afternoon. As part of the deal, Slack will use Amazon Chime for its call feature, while reiterating its commitment to use AWS as its preferred cloud provider to run its infrastructure. At the same time, AWS has agreed to use Slack for internal communications. Make no mistake, this is a big deal as the SaaS communications tool increases its ties with AWS, but this agreement could also be about slighting Microsoft and its rival Teams product by making a deal with a cloud rival. In the past Slack CEO Stewart Butterfield has had choice words for Microsoft saying the Redmond technology giant sees his company as an “existential threat.” Whether that’s true or not — Teams is but one piece of a huge technology company — it’s impossible not to look at the deal in this context. Aligning more deeply with AWS sends a message to Microsoft, whose Azure infrastructure services compete with AWS. Butterfield didn’t say that of course

Tech Talk

Search This Blog