Skip to main content

'Premium' Nothing Phone (2) to Launch in the US Later This Year, Says CEO

Nothing's Phone (1) did not get an official U.S. release when it launched in July 2022, but that is set to change for the second version of the company's popular transparent Android handset, according to CEO and co-founder Carl Pei.


Speaking to Inverse, Pei said that the U.K.-based company will make the U.S. market its number one priority for the Phone (2), which is set to be released later this year.
"We're developing a smartphone that's more premium than the Nothing Phone (1) and software will be a big focus area for us," said Pei. "When you make a smartphone for the U.S. you need to work with the carriers on certification and adapting some of their features into your OS. We didn't have the resources for that before and now we do."
Nothing has sold over 1 million products globally, with its Ear (1) earbuds selling 600,000 units and the Phone (1) reaching 500,000 shipments. According to Pei, about one-third of its Earbuds (1) sales come from the U.S., and by not launching its next phone in the country, "we're leaving potentially a third of the volume on the table."

A recent IDC report indicated that annual smartphone shipments had their biggest decline year-on-year over the holiday quarter, and while supply chain constraints and inflation played a major part, the Nothing CEO sees a lack of innovation as a contributing factor.

According to Pei, the company's research indicates that "[U.S.] consumers as a whole are quite bored and indifferent [with existing phones]" and "foot traffic into the stores for people checking out new phones hasn't increased."
"From a business point of view, [Apple and Samsung] shouldn't go very niche and try something completely different because they might alienate current users. That's where smaller companies like us can come in and try and do something different. It's not that we're smarter or that they can't, but it just doesn't make sense for them to do it."
Pei believes Nothing's hardware design is the primary reason for iPhone users "switching back to Android via our brand." However, with iOS becoming more and more dominant in the U.S., Pei has acknowledged that it won't be easy for his company to compete with Apple on its own turf.

Nevertheless, Nothing's mobile team has grown in a year from five engineers to close to 100 people, and the CEO now believes the company's software innovations will eventually catch up with its hardware. "It's going to take some time; it's going to be step by step, so we're not going to see the entire vision unfold immediately."
Tag: Nothing

This article, "'Premium' Nothing Phone (2) to Launch in the US Later This Year, Says CEO" first appeared on MacRumors.com

Discuss this article in our forums



Source: TechRadar

Popular posts from this blog

Best Buy Takes $200 Off M1 iPad Air and $100 Off iPad Mini 6

Today we're tracking a pair of deals on Apple's sixth-generation iPad mini and fifth-generation iPad Air , which are available on Best Buy and Amazon. Both of these sales are notable for having nearly every model of each tablet on sale right now, with as much as $200 off select models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with the 64GB Wi-Fi M1 iPad Air, Best Buy has this model for $399.99 , down from $599.99. This is an all-time low price on this model of the 2022 iPad Air, and it's available in every color. You'll also find the 256GB Wi-Fi iPad Air on sale, as well as both cellular devices, one of which is only available on Amazon. $200 OFF 64GB Wi-Fi iPad Air for $399.99 $200 OFF 256GB Wi-Fi iPad Air for $549.99 $200 OFF 64GB Cellular iPad Air for $549.99 $200 OFF 256GB Cellular iPad Air for $699.99

Revealed: iOS 18 Will Be Compatible With These iPhone Models

iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full compatibility list for iOS 18: iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhone 14 Plus iPhone 14 Pro iPhone 14 Pro Max iPhone 13 iPhone 13 mini iPhone 13 Pro iPhone 13 Pro Max iPhone 12 iPhone 12 mini iPhone 12 Pro iPhone 12 Pro Max iPhone 11 iPhone 11 Pro iPhone 11 Pro Max iPhone XS iPhone XS Max iPhone XR iPhone SE (2nd generation) iPhone SE (3rd generation) Apple is expected to announce iOS 18 at its Worldwide Developers Conference, which begins June 10, and the update should be released to all users with a compatible iPhone in

Apple Has 'Very Serious' DMA Issues, EU to Enforce Rules 'Soon'

Apple is facing a "number" of "very serious" issues with its Digital Markets Act compliance in Europe, EU competition commissioner Margrethe Vestager said in an interview with CNBC . The European Commission opened an investigation into Apple in March to determine if Apple's EU app marketplace changes were complying with DMA regulations. The DMA requires Apple to provide developers with an option to distribute apps outside of the App Store and without ‌App Store‌'s fees. Apple implemented support for app marketplaces with iOS 17.4, but it charges an 0.50 euro Core Technology Fee for each download after the initial 1 million annual installs. Vestager does not believe that Apple's changes meet the requirements of the DMA. "We have a number of Apple issues; I find them very serious," she said. "I was very surprised that we would have such suspicions of Apple being non-compliant." She went on to say that this implementation "

iOS 18 Introduces More Charging Limit Options on iPhone 15 Models: 85%, 90%, and 95%

All four iPhone 15 models feature a setting that prevents the devices from charging beyond 80% while toggled on, which can potentially improve an iPhone battery's lifespan by reducing the time that the battery is fully charged. And with iOS 18, Apple has taken this feature a step further by adding new 85%, 90%, and 95% charging limit options. Screenshot: Aaron Perris The feature can be found in the Settings app under Battery → Charging. The charging limit feature remains exclusive to the iPhone 15 lineup on the first iOS 18 beta, with the option not found on the iPhone 14 Pro or older. The first iOS 18 beta is now available for Apple Developer Program members, and a public beta will follow in July. Following beta testing, the update should be widely released to all users with an iPhone XS or newer in September. Related Roundup: iOS 18 This article, " iOS 18 Introduces More Charging Limit Options on iPhone 15 Models: 85%, 90%, and 95% " first appeared on MacRum