Skip to main content

Apple Mixed-Reality Headset Rumored to Cost ~$1,500 to Manufacture

Apple's mixed-reality headset will cost the company around $1,500 per unit to manufacture, according to a series of reports coming out of Asia (via XRDailyNews).

Apple headset concept by David Lewis and Marcus Kane

The first report from Minsheng Electronics, providing a detailed breakdown of the cost of each component in the headset, showing a total cost of $1,400. Including shipping, the conservative estimate for the bill of materials (BOM) is around $1,600.

The device's most expensive components are the microOLED displays, which come in at $280 to $320. The next most costly parts are the headset's 14 camera modules, costing $160. The device's two chips, presumably referring to the main M-series SoC and a separate dedicated image signal processor, are believed to cost $120 to $140. Assembly is expected to cost $110 to $120. The firm also expects 400,000 to 500,000 headsets to be manufactured toward the end of 2023, with Apple running a 15-day preparation cycle to stock units.

Another report from Wellsenn XR suggests that the headset will carry a total cost of $1,509, while a separate Chinese report citing two other Asian analysis firms claims that the device's BOM comes to around $1,290 or $1,300, excluding shipping. These reports add that mass production will begin in the third quarter of 2023, which runs from July to September, and that the device may be called "Apple Reality Pro."

XR expert Brad Lynch noted on Twitter that this BOM is around double that of the Meta Quest Pro headset. Including packaging, shipping, and marketing, the headset's total cost is likely well below its rumored retail price of $3,000, but with a smaller margin than most other Apple products.

Bloomberg's Mark Gurman recently claimed that Apple originally planned to sell the headset at a loss, but has now elected to sell it at its approximate cost. The device is believed to have cost Apple more than $1 billion per year to develop.
Related Roundup: AR/VR Headset

This article, "Apple Mixed-Reality Headset Rumored to Cost ~$1,500 to Manufacture" first appeared on MacRumors.com

Discuss this article in our forums



Source: TechRadar

Popular posts from this blog

iOS 14 Favorites Widget: How to Make a Replacement With Shortcuts

In iOS 14 , Apple overhauled widgets and introduced an option for adding ‌widgets‌ to the Home Screen , but in the process, a well-loved Favorites widget that existed in iOS 13 was removed. The Favorites widget let users set certain contacts and contact methods as favorites that were easily accessible, so you could, for example, add a favorite option for messaging Eric or calling Dan, with those actions executed with a tap. Why the Favorites widget was removed is a mystery and it could be a simple oversight with Apple planning to reintroduce it later, but for now, those who relied on the widget can recreate its functionality with Shortcuts. It takes some effort, but it may be worth the time investment if you often relied on your Favorites. Creating a Favorites Shortcut Making a shortcut that replicates the behavior of the Favorites widget isn't too tough, but if you want multiple favorite options, you'll need to create a separate shortcut for each one in the Shortcuts

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri

Apple Adds Support for Live Activities to Shazam

Apple today added support for Live Activities in Shazam, its free music discovery and identification app. Shazam's Live Activities keep the user updated when searching for music in the background, which is particularly useful when multitasking or identifying songs in other apps . The last significant update to Shazam arrived in January, allowing users to identify songs from other apps while listening with headphones. Apple acquired Shazam in 2018, and has been gradually bringing the app into closer alignment with ‌ Apple Music ‌ ever since, offering trials to the streaming service through the app and the ability to sync Shazams directly to ‌‌Apple Music‌‌. Shazam can be downloaded from the App Store for free . It can be accessed through the Control Center on ‌‌ iPhone ‌‌ and ‌‌ iPad ‌‌, through ‌ Siri ‌ commands, or on the Mac, as well as via widgets. Version 17.11 of Shazam is now available. Apple opened up its Live Activities API to third-party ‌iPhone‌ apps with the r

Review: Anker's Latest 3-in-1 Power Bank is a Versatile On-the-Go Powerhouse

Popular accessory brand Anker has just launched a new 10K version of its 3-in-1 power bank that offers up to 30 watts of charging power, a convenient display to quickly view exact charge status, an integrated USB-C cable for both input and output, and built-in folding prongs to recharge directly from a power outlet. I've recently been testing one of these Anker power banks out, and it has become a must-have accessory for my gear bag. Competitively priced at $44.99, the 10,000 mAh capacity means I can charge up my iPhone 15 Pro Max more than one and a half times while on the go, which is plenty for a long day out or even a weekend trip where easy access to power might be iffy. And the 30-watt charging speed means it'll charge my devices up quickly, meaning spending less time with my phone awkwardly tethered to a power bank while I'm out and about. A quick charge during a lunch or dinner is more than enough to keep my iPhone topped off for the remainder of the day. Th