Skip to main content

Apple Experimenting With 'Apple GPT' AI Tool, No Launch Planned Yet

Apple is working on "Apple GPT" artificial intelligence projects that could rival OpenAI's ChatGPT, according to Bloomberg's Mark Gurman. Work on AI has become a priority for Apple over the course of the last few months, as chatbot services and AI functions in apps have proliferated.


The Cupertino company has developed an "Ajax" framework for large language models like ChatGPT, Microsoft's Bing, and Google's Bard, and it has developed its own internal chatbot that some engineers refer to as "Apple GPT," a play on ChatGPT. Apple does not yet have a "clear strategy" for creating a product for consumers, says Gurman.

Given the popularity of AI chatbots, Apple is worried that it is lagging behind on new AI-based technologies that will change the way that people interact with smartphones. Apple employees must get special access to access the chatbot app that Apple is working on, and its output cannot be used to develop new product features for customers. It is being used for product prototyping and can answer questions based on the data that Apple used to train it.

The Ajax platform is built on Google's Jax machine learning framework, running on Google Cloud. Apple reportedly considered signing a contract with OpenAI and trialed OpenAI's technology for its corporate teams, but ultimately did not do so.

Apple has several teams working on artificial intelligence and attempting to solve problems like privacy concerns. Even with its Siri personal assistant, Apple has always been more cautious than competitors, aiming to put privacy ahead of functionality. Apple has been criticized for ‌Siri‌'s shortcomings in comparison to competing products from Google, Microsoft, Samsung, Amazon, and others.

During Apple's May earnings call, Tim Cook said there are a "number of issues that need to be sorted" with AI, and that it's important to be "deliberate and thoughtful" in the development approach. Cook also said that Apple views AI as "huge," and plans to "continue weaving it in products on a very thoughtful basis."

There is no word as of yet on when or if Apple might release some kind of consumer-facing chatbot, but the company continually improves machine learning-based features in its products with each new software iteration. In iOS 17, for example, predictive text functionality has improved, and Apple has introduced new features around Visual Lookup and photo identification.

Apple could be planning to make a "significant" AI announcement in 2024, but has no concrete plans as of yet. Apple's AI head John Giannandrea and software engineering chief Craig Federighi are heading up Apple's AI efforts, but as with many of Apple's emerging technologies, there are reportedly disagreements over product development that the company will need to overcome.
This article, "Apple Experimenting With 'Apple GPT' AI Tool, No Launch Planned Yet" first appeared on MacRumors.com

Discuss this article in our forums



Source: TechRadar

Popular posts from this blog

Apple and Meta Reportedly Discussed AI Partnership for iOS 18

Apple has held discussions with Meta about integrating the Facebook owner's AI model into iOS 18 as part of its Apple Intelligence feature set, according to a report over the weekend. Meta launched Llama 2, its large language model, in July 2023, and in April, the company released the latest versions of its AI models, called Llama 3 . The Wall Street Journal reports that the two longtime rivals have held talks about offering Meta's model as an additional option to OpenAI's ChatGPT. The paywalled report notes that the discussions haven't been finalized and could fall through. As part of Apple Intelligence, Apple has announced a partnership with OpenAI that will allow Siri to access ChatGPT directly in iOS 18, iPadOS 18, and macOS Sequoia to provide better responses in relevant situations. Using ChatGPT will be optional, so users with concerns about the technology can abstain and still make use of Apple's own new AI features. Speaking at WWDC 2024, Apple's

Here Are the macOS Sequoia Features Intel Macs Won't Support

When Apple released macOS Monterey in 2021, some key features required a Mac with Apple silicon. The same scenario played out with macOS Ventura in 2022, and then again the following year with the release of macOS Sonoma. With macOS Sequoia set to arrive in the fall, which new features can Intel Mac owners expect to be unavailable to them this time around? Apple says that macOS Sequoia is compatible with the same Macs as macOS Sonoma, but Apple's fine print reveals that certain new features won't work on Intel machines. If you're still on an Intel Mac, here's what you won't have access to. Apple Intelligence Apple Intelligence , a deeply integrated, personalized AI feature set for Apple devices that uses cutting-edge generative artificial intelligence to enhance the user experience, won't be available on Intel Macs. Apple says the advanced features require its M1 chip or later, so if your Mac was released before November 2020, you're out of luck. T

iPhone 16 Pro Models to Adopt 'M14' Advanced Samsung OLED Panels for Improved Brightness and Lifespan

The upcoming iPhone 16 Pro and iPhone 16 Pro Max will be the first Apple smartphones to adopt Samsung's high performance "M14" OLED display panel, claims a new report coming out of South Korea. According to ETNews , Samsung's "M" series of OLED panels are made for flagship smartphones, while "14" refers to the number of high-performance materials used to produce them. "M14" is the first series of its kind, and the panel is said to have been developed to deliver superior brightness and longevity. Samsung has reportedly placed orders for the M14 materials and is preparing to mass produce the displays in the second half of the year for Apple's iPhone 16 Pro models. Google's Pixel 9 smartphone is the only other device that is expected to adopt the high-performance displays in 2024. A previous report out of China claimed that this year's ‌iPhone 16 Pro‌ models will feature up to 1,200 nits of typical SDR brightness – a 20%

Apple Boosts A18 Chip Orders in Anticipation of High iPhone 16 Demand

Apple is said to have upped its order of next-generation chips from TSMC to between 90 million and 100 million units, following heightened demand expectations for its iPhone 16 series. Last year's initial chip order volume for the iPhone 15 series launch is believed to have been in the region of 80-90 million units, suggesting Apple is anticipating higher demand for its 2024 devices, according to Taiwanese outlet CTEE . The arrival of Apple Intelligence in iOS 18 is expected to boost initial sales of the devices. One of the reasons is that Apple Intelligence requires at least an iPhone 15 Pro to run, which means owners of last year's iPhone 15 and iPhone 15 Plus will miss out on Apple's new AI features unless they upgrade to an iPhone 15 Pro or plump for one of the iPhone 16 models. Last year, the iPhone 15 and iPhone 15 Plus were equipped with the A16 Bionic chip – the same chip that was in the iPhone 14 Pro models – whereas the iPhone 15 Pro and iPhone 15 Pro Max f