Skip to main content

Apple Promotes Long Battery Life and Crash Detection in Two New iPhone 14 Ads

Apple has shared two new ads on its YouTube channel, one promoting the long battery life of the iPhone 14 Plus and the other using the iPhone 14 Pro to highlight Apple's Crash Detection feature.


The first one-minute ad, "Battery for Miles," depicts a man slowly driving a tractor as he tows a gigantic pumpkin along a long, straight road seemingly in the middle of nowhere. "Two Miles An Hour" by Ludacris plays in the background.

Mounted in front of his steering wheel is an iPhone 14 Plus running Apple Maps, which tells him "In 102 miles, continue straight." After the man briefly raises an eyebrow, the tagline appears: "Our longest lasting battery life ever. Relax, it's iPhone 14 Plus."

In the second ad, "Crash Test," a car crash test takes place in a hangar, to the tune of "You Can't Hurt Me No More" by Gene Chandler. The collision occurs in slow motion and tracks a crash test dummy, until the vehicle comes to a rest.


Mounted on the dash is an iPhone 14 Pro with a display that reads "It looks like you've been in a crash." Then the tagline reads: "Crash Detection can sense a severe car crash and automatically call 911. Relax, it's iPhone 14 Pro."

At this point, customers interested in purchasing a new iPhone‌ should consider waiting for the iPhone 15 series, which is expected to launch in September. Various changes are expected for the next iPhones, including Dynamic Island for all models, USB-C instead of Lightning, and a Periscope lens for at least one of the Pro models. Check out our dedicated iPhone 15 and iPhone 15 Pro guides for all the details.
Related Roundups: iPhone 14, iPhone 14 Pro
Related Forum: iPhone

This article, "Apple Promotes Long Battery Life and Crash Detection in Two New iPhone 14 Ads" first appeared on MacRumors.com

Discuss this article in our forums



Source: TechRadar

Popular posts from this blog

Best Buy Takes $200 Off M1 iPad Air and $100 Off iPad Mini 6

Today we're tracking a pair of deals on Apple's sixth-generation iPad mini and fifth-generation iPad Air , which are available on Best Buy and Amazon. Both of these sales are notable for having nearly every model of each tablet on sale right now, with as much as $200 off select models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with the 64GB Wi-Fi M1 iPad Air, Best Buy has this model for $399.99 , down from $599.99. This is an all-time low price on this model of the 2022 iPad Air, and it's available in every color. You'll also find the 256GB Wi-Fi iPad Air on sale, as well as both cellular devices, one of which is only available on Amazon. $200 OFF 64GB Wi-Fi iPad Air for $399.99 $200 OFF 256GB Wi-Fi iPad Air for $549.99 $200 OFF 64GB Cellular iPad Air for $549.99 $200 OFF 256GB Cellular iPad Air for $699.99

Revealed: iOS 18 Will Be Compatible With These iPhone Models

iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full compatibility list for iOS 18: iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhone 14 Plus iPhone 14 Pro iPhone 14 Pro Max iPhone 13 iPhone 13 mini iPhone 13 Pro iPhone 13 Pro Max iPhone 12 iPhone 12 mini iPhone 12 Pro iPhone 12 Pro Max iPhone 11 iPhone 11 Pro iPhone 11 Pro Max iPhone XS iPhone XS Max iPhone XR iPhone SE (2nd generation) iPhone SE (3rd generation) Apple is expected to announce iOS 18 at its Worldwide Developers Conference, which begins June 10, and the update should be released to all users with a compatible iPhone in

Apple Has 'Very Serious' DMA Issues, EU to Enforce Rules 'Soon'

Apple is facing a "number" of "very serious" issues with its Digital Markets Act compliance in Europe, EU competition commissioner Margrethe Vestager said in an interview with CNBC . The European Commission opened an investigation into Apple in March to determine if Apple's EU app marketplace changes were complying with DMA regulations. The DMA requires Apple to provide developers with an option to distribute apps outside of the App Store and without ‌App Store‌'s fees. Apple implemented support for app marketplaces with iOS 17.4, but it charges an 0.50 euro Core Technology Fee for each download after the initial 1 million annual installs. Vestager does not believe that Apple's changes meet the requirements of the DMA. "We have a number of Apple issues; I find them very serious," she said. "I was very surprised that we would have such suspicions of Apple being non-compliant." She went on to say that this implementation "

iOS 18 Introduces More Charging Limit Options on iPhone 15 Models: 85%, 90%, and 95%

All four iPhone 15 models feature a setting that prevents the devices from charging beyond 80% while toggled on, which can potentially improve an iPhone battery's lifespan by reducing the time that the battery is fully charged. And with iOS 18, Apple has taken this feature a step further by adding new 85%, 90%, and 95% charging limit options. Screenshot: Aaron Perris The feature can be found in the Settings app under Battery → Charging. The charging limit feature remains exclusive to the iPhone 15 lineup on the first iOS 18 beta, with the option not found on the iPhone 14 Pro or older. The first iOS 18 beta is now available for Apple Developer Program members, and a public beta will follow in July. Following beta testing, the update should be widely released to all users with an iPhone XS or newer in September. Related Roundup: iOS 18 This article, " iOS 18 Introduces More Charging Limit Options on iPhone 15 Models: 85%, 90%, and 95% " first appeared on MacRum