Skip to main content

Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac

Apple CEO Tim Cook today sent out a memo to employees, thanking them for their work on the Apple Vision Pro headset that was introduced today. In the memo, which was shared by Bloomberg, Cook compared the Vision Pro to the Mac, iPhone, iPad, and Apple Watch, and said that it is joining Apple's "pantheon of groundbreaking products" that have both "defined Apple" and "redefined technology as we know it."


Cook visited Apple Store Fifth Avenue in New York for the Vision Pro launch, and he said it was "incredible" to watch people try out the Vision Pro for the first time and see the "impossible become possible."

According to Cook, this is "just the beginning" of spatial computing and the impact that Apple will make with the Vision Pro. Apple believes that "incredible opportunities" are still ahead.
Today we launched Apple Vision Pro, introducing an entirely new era of spatial computing. Moments like this should make us all pause -- to celebrate what we've achieved and reflect on the amazing potential that still lies ahead.

This morning I was with our team at Apple Fifth Avenue, where the excitement for this moment was palpable. It's an incredible thing to watch people experience Apple Vision Pro for the very first time. The impossible becomes possible right before their eyes, and often they don't have the words to describe the experience. It really is a technology you have to see -- and see through -- to believe. And it was truly a gift to hear customers share their amazement, their emotion, and their dreams for this incredible device we've created. The whole experience reaffirmed the magnitude of this moment, as well as our Retail teams' vital role in delivering this unprecedented technology to the world.

Apple Vision Pro brings together thousands of innovations to create a product that's like nothing the world has ever seen before. It's an extraordinary achievement, and as so many of you can attest, it has been years in the making. Apple Vision Pro is a reality thanks to you -- thanks to your commitment, your passion, and your contributions to the special culture that drives innovation at Apple. I especially want to thank all of the teams that have been dedicated to this project, who poured in countless hours over many years to yet again push the boundaries of what is possible.

Of course, for us, the most important thing about Apple Vision Pro is how it enriches our customers' lives -- strengthening connection, unlocking potential, and empowering people to accomplish things that simply wouldn't be possible any other way. It's profoundly moving to think of people reliving their most treasured memories, or even introducing a loved one to a relative they never had the chance to meet. It's exhilarating to imagine the unbelievable new entertainment experiences our customers will discover, and the innovative apps our amazing developers will create. It's exciting to think of everything this unlocks for industries the world over, and of the incredible opportunities that still lie ahead. Because with spatial computing, this is just the beginning of the impact we can make.

Two weeks ago we celebrated the 40th anniversary of the Mac, a revolutionary device that transformed the world and laid the foundation for decades of innovation. When we shared iPod with the world, we put a thousand songs in our customers' pockets overnight. I remember the day we launched iPhone. We knew we had something special, but none of us could have foreseen its profound impact on our everyday lives. Then came iPad, a magical sheet of glass that becomes anything you want it to be, fostering new forms of connection and creativity for millions of people. With Apple Watch, there isn't a day that goes by I don't get a note from a user about its lifesaving impact. And now with today's launch, Apple Vision Pro joins the pantheon of groundbreaking products that have defined Apple and redefined technology as we know it.

It's not every day we have a moment like this one. Thank you for all you've done to make it possible.

Cook also did a quick interview with Good Morning America this morning, where he further explained the impact he thinks the Vision Pro will have. "The ‌iPhone‌ introduced us to mobile computing, the Mac introduced us to personal computing, this is the first spatial computer," he said. "People are going to interact with it in different ways."


"A company only has a few of these," Cook continued. "Most companies have none. We've had the Mac, the iPod, the ‌iPad‌, the ‌iPhone‌, the Apple Watch, and now the Vision Pro. It's one of those moments."

On the price, Cook went on to explain that it's "tomorrow's technology today," and that it's packed with 5,000 patents. "We think we priced it for the right value today," said Cook.

The ‌Apple Vision Pro‌ is available at U.S. Apple Stores as of today, and some retail locations do have stock available for walk-in purchases. The device is priced starting at $3,500.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

This article, "Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac" first appeared on MacRumors.com

Discuss this article in our forums



Source: TechRadar

Popular posts from this blog

The hidden cost of food delivery

Noah Lichtenstein Contributor Share on Twitter Noah Lichtenstein is the founder and managing partner of Crossover , a diversified private technology fund backed by institutional investors, technology execs and professional athletes and entertainers. More posts by this contributor What Studying Students Teaches Us About Great Apps I’ll admit it: When it comes to food, I’m lazy. There are dozens of great dining options within a few blocks of my home, yet I still end up ordering food through delivery apps four or five times per week. With the growing coronavirus pandemic closing restaurants and consumers self-isolating, it is likely we will see a spike in food delivery much like the 20% jump China reported during the peak of its crisis. With the food delivery sector rocketing toward a projected $365 billion by the end of the decade, I’m clearly not the only one turning to delivery apps even before the pandemic hit. Thanks to technology (and VC funding) we can get a ri

Cyber Monday Canada: Last-minute deals for everyone on your list

Best Cyber Monday Canada deals: Smart Home Audio Phones, Tablets & Accessories Wearables Laptops & PC Components Amazon products Gaming Televisions Cameras Lifestyle & Kitchen Toys & Kids Cyber Monday Canada is here, and retailers are rolling out the red carpet for customers who want to shop for everything from tech to kitchenware to games and everything in between. Unlike years past, Cyber Monday Canada deals look a bit different than normal. Instead of retailers trying to pack their stores with as many shoppers as possible, we're seeing tons of online deals that you can take advantage of from the comfort of your home. We've rounded up our favorites below, so feel free to browse through the best of what Canada Cyber Monday has to offer! This list is being updated with new Cyber Monday deals all the time, so check back often. Spotlight deals It's a Switch Nintendo Switch Fortnite Edition bundle $399.95 at Amazon It's a Switch.

Turn your Raspberry Pi into a full-blown computer with the best screens

So you've already picked up the best Raspberry Pi kit , but you want to be able to actually see things, so you'll need to find the best Raspberry Pi screen. Then, of course, you'll need to find a display to use, regardless of whether you grabbed the Raspberry Pi 4 or even the Raspberry Pi 400 . So we've rounded up the best options to give your mini computer a display worth using. Super low power GeeekPi 7 Inch 1024x600 Capacitive Touch Screen HDMI Monitor Staff Pick This 7-inch capacitive display has a 1024x600 resolution and connects via HDMI. It also only requires 500mAh of power for its backlight. There are two additional USB ports for you to take advantage of and expand and extend. Plus, you won't have to worry about meddling around with any display drivers and can just plug and play this GeeekPi monitor with your Raspberry Pi. $70 at Amazon Ultimate flexibility ASUS VP28UQG 28" Monitor 4K/UHD Flexibility is the name of the game with a Raspber

Peloton Reverses Course, Will Continue to Support Apple GymKit

Earlier this week, Peloton said that it would drop support for Apple's GymKit feature that syncs data to the Health app. Customers were unhappy with the decision and complained to the company, leading Peloton to announce a change in plans. Peloton on Thursday said that after listening to member feedback on GymKit, the integration will continue to be offered. Peloton wanted to stop offering GymKit integration in favor of the Peloton One-Tap tracking feature, but GymKit has been a key feature on the $2,500 Bike+ since its 2020 debut , and other Peloton machines since 2022. After listening to Members’ feedback about discontinuing Apple GymKit integration for Bike+, we have decided to continue offering Apple GymKit integration. As a Member-first company, we are always grateful to our Members for sharing their views. — Peloton (@onepeloton) February 16, 2024 The One-Tap tracking app does monitor distance, pace, and heart rate metrics, but only basic information is synced t