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Google collects face data now. Here's what it means and how to opt out

Google's new Face Match technology isn't everywhere yet, but it's always looking. Find out what's happening with your face data and what you can do stop it.

Google's latest smart display brings with it a controversial new feature that's always watching. Face Match, introduced on the Google Nest Hub Max, uses the smart display's front-facing camera as a security feature and a way to participate in video calls. It also shows you your photos, texts, calendar details and so on when it recognizes your face.
This mode of facial recognition sounds simple enough at first. But the way companies like Google collect, store and process face data has become a top concern for privacy-minded consumers. Plenty of people want to know who has their personal information once it makes its way into the cloud.

Here's a look at how Google and other tech companies record, save, process and use facial recognition data collected by devices such as the Nest Hub Max, as well as s…